Content Marketing Blog mint

Content Marketing Blog

9 Content Marketing Tips for B2B Tech Companies

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

1. Choose the Right Platforms 

With dozens, if not hundreds, of avenues for content marketing, you can’t spread yourself thin. Focus on the platforms that will reach buyers for your product. Study those platforms to know what type of content works. Focus on producing quality content that converts.

2. Market to Your Customer

Content marketing should solve a problem for customers, not shout your marketing message to anyone who listens. Know your customer and why your customer needs your product. Focus on solutions instead of pushy sales advertisements.

3. Create Different Types of Content

Blog posts are useful to create engaging conversation, but you don’t have to stop there. Create videos, emails, white papers, and case studies. B2B companies must demonstrate value and leadership to build customer engagement. Your customers will likely need more than words on a blog to make the purchase decision for their business.

4. Educate Your Customers

Marketing isn’t just about making the sale. Customers go through many stages to get to the final purchase. Create content that reaches the customer at every stage in their journey to spending money, from awareness to consideration to decision.

5. Remember to Reach Out to Multiple Buyer Personas

B2B marketing has additional challenges in that you may have to go through more than one decision maker to finalize the sale. When creating content, you need to think about all the people involved in the decision. Instead of addressing one persona in the audience, you’ll need to think about all the different pain points for customers to demonstrate that you have the right solution.

6. Build a Content Strategy

Define the goals of your content strategy before you just start putting content into the virtual atmosphere. Content with a plan will hit its mark much quicker than not having a strategy. Spend your marketing dollars wisely rather than flying in circles till you “chance upon” worthy milestones.

7. Create High Quality Content that is Original

A decade ago, businesses could use templates and themes to produce content quickly. To stand out among the competition and noise, it’s important to create quality content that is unique. Emulate successful trends and best practices, but don’t duplicate content – EVER! Many leaders in B2B organizations recognize the common templates and will rate your business based on their use.

8. Personalize Content

Today’s consumers want personalized service. B2B customers are no different. They expect customized services to fit their needs. As the first point of contact with your business, you should personalize content to the customer. Email is another form of content marketing that effectively reaches many customers in a segmented manner; if done right.

9. Interactive Content is More Dominant

Many B2B companies today operate on the cutting edge of technology. Your content should reflect the customers you’re trying to reach. Video content included in your white papers and visual content with case studies can help you stand out.

B2B marketing is challenging, no doubt, but with a strategy that is well-thought out and skillfully executed, you can be successful. Let MintCopy’s team of experienced SEO writers help you reach your goals with content marketing. Let us show you how we can help you with your digital marketing efforts. Contact us for more information on our copywriting services.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.