Draw Insights from Your Competitors' Success
According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.
Determine Your Competitors
For SEO purposes, you must think of competition beyond traditional definitions. Use a research tool to find the competitors that share your digital arena and your target keywords. This is your real competition when it comes to search. You may also want to dig deeper into local competitors to see how their SEO strategy works, if they aren’t already in the top 10 SEO competitors.
Identify Keyword Overlap
Once you have a short list of five or six SEO competitors, identify any keywords that they use, and you don’t. These keywords are opportunities for your copywriters to create new content around, to capture new traffic. Analyze how your competitors use their keywords on their blogs and landing pages. Look at what type of content they produce for each keyword to learn more about their SEO strategy. Are they driving quality engagement?
Who Is Linking to Your Competition?
Backlinks are a valuable part of SEO, because these links demonstrate authority and trustworthiness from other sites. Identify which sites are linking to your competitor’s websites. Many of them may be willing to link to your high-quality content. Earning backlinks from other authoritative sites will increase your search rankings.
Dig Deep into Your Competition Online
While you’re looking at what your competition is doing on their website, you can also look at how they use social media or what type of audience they are targeting. Look at their online reviews. Check their technical SEO attributes, such as mobile friendliness and page load speeds. You should find inspiration for your SEO strategy while also gathering more information about your audience and potential gaps that your copywriting team can use to create new content for your site.
Incorporate These Ideas into Your SEO Strategy
An SEO strategy isn’t a “one and done” effort. A good SEO and content marketing plan is dynamic. You should be willing to adjust your plan to drive growth. Evaluating your competitors is a great way to refine your SEO strategy.
The skilled team of copywriters at our long-standing content agency knows how to craft custom SEO content that engages and converts. We also know that it takes time and staying power to rank in search engines. Look to us for experienced advice and support for your SEO strategy in the form of high-quality content that resonates with your audience.