Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.
What Is AI-Generated Content?
We use AI tools for many aspects of SEO, from measuring insights to getting information about keywords. AI-generated content is that written by machines. Jasper is one tool that bills itself as “the future of writing,” but it’s not the only resource available. The UK Press Association creates around 30,000 news stories each month with the AI robots. AI can do a lot for your business, but you might be wondering if you should use it to create content for your readers. Google advises against it, and we support that claim.
Risks of Using AI Generated Content
AI-generated content is risky for your website. Letting machines create content without human involvement takes the humanity out of your content. Content farms made a mess of the internet in the last two decades. AI-generated content can be robotic and repetitive, without the nuances of a real person putting in the effort. Sophisticated tools creating AI-generated content may get the grammar spot on, but it won’t resonate with your readers, nor will it pick up on emotions and the personality of your brand. Google may rate your AI-generated content as low-quality. Readers may also shy away from your content, because it won’t be relevant to their needs.
Using AI to Help Create Content
Google rewards high-quality content. Although we don’t recommend using AI to create content, there’s no reason AI tools can’t support your content strategy. You may be able to use AI to create rough drafts that a content writer can flesh out and add personal touches. Using AI to find keywords and get analysis of your content is certainly one way to incorporate AI. If you’re struggling to keep up with a content calendar, a content agency can be another way to support your content plan. Contact MintCopy for more information.