Content Marketing Blog mint

Content Marketing Blog

"Am I Wasting Money on SEO Copywriting?"

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

As the Internet, online content, and SEO copywriting have become more competitive, several online marketers started experiencing a serious lull in online engagement. Thousands of dollars later, and we are forced to question the way that we went about things in the first place. This has led to a number of revelations about content marketing and how it needs to happen.

Knowledge is Power when it Comes to Digital Marketing

Being a business owner with the successful company doesn’t happen without some type of financial expertise. Throwing good money after bad is a policy that can drain your finances and eventually lead you to ruin. When we choose to invest in content marketing, it’s important to make intelligent decisions. Learn about SEO, about what SEO copywriting tactics are effective, and about what types of digital marketing companies you can trust. There are a few things to consider before choosing a content marketing company:

  • Bargain Basement Pricing: if you see a company that’s offering “quality” blog posts for under $10, then there’s a good chance that you’re going to have issues. A trained SEO copywriter rarely works for pennies per word.

  • Credentials: Look for companies that employ trained copywriters with experience and some type of formal education in marketing. There are plenty of first time freelancers who are willing to write for extremely low prices, but few of them understand SEO and the real tactics behind content marketing. A college education or years of experience under a marketing guru are really the only guarantees you’ll have of quality work.

  • A Clear Sales Strategy: A content writer who doesn’t understand how to drive sales to your website won’t be able to do what you need them to do. In order to have an effective content strategy, the writer needs to understand marketing and all of the nuances that it involves.

  • Positive Feedback: Reviews matter. Any marketing agency or copywriting service you’re considering should have positive testimonials from real customers. You can also find honest reviews on a number of different websites. Always do your research before agreeing to enter into a contract with your SEO content provider.

Content marketing has changed immensely since the internet first started. All the major algorithms and trends have led up to one important component—quality. Quality content is the only tool that’s guaranteed to consistently pull in customers and increase your engagement.

The professionals at MintCopy have been doing this since content marketing became a real possibility. We’ve refined our SEO copywriting tactics and come up with new and innovative ways to get your message across to your target audience.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to find out more about content marketing trends and techniques.


Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.