When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.
When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.
As the Internet, online content, and SEO copywriting have become more competitive, several online marketers started experiencing a serious lull in online engagement. Thousands of dollars later, and we are forced to question the way that we went about things in the first place. This has led to a number of revelations about content marketing and how it needs to happen.
Knowledge is Power when it Comes to Digital Marketing
Being a business owner with the successful company doesn’t happen without some type of financial expertise. Throwing good money after bad is a policy that can drain your finances and eventually lead you to ruin. When we choose to invest in content marketing, it’s important to make intelligent decisions. Learn about SEO, about what SEO copywriting tactics are effective, and about what types of digital marketing companies you can trust. There are a few things to consider before choosing a content marketing company:
Bargain Basement Pricing: if you see a company that’s offering “quality” blog posts for under $10, then there’s a good chance that you’re going to have issues. A trained SEO copywriter rarely works for pennies per word.
Credentials: Look for companies that employ trained copywriters with experience and some type of formal education in marketing. There are plenty of first time freelancers who are willing to write for extremely low prices, but few of them understand SEO and the real tactics behind content marketing. A college education or years of experience under a marketing guru are really the only guarantees you’ll have of quality work.
A Clear Sales Strategy: A content writer who doesn’t understand how to drive sales to your website won’t be able to do what you need them to do. In order to have an effective content strategy, the writer needs to understand marketing and all of the nuances that it involves.
Positive Feedback: Reviews matter. Any marketing agency or copywriting service you’re considering should have positive testimonials from real customers. You can also find honest reviews on a number of different websites. Always do your research before agreeing to enter into a contract with your SEO content provider.
Content marketing has changed immensely since the internet first started. All the major algorithms and trends have led up to one important component—quality. Quality content is the only tool that’s guaranteed to consistently pull in customers and increase your engagement.
The professionals at MintCopy have been doing this since content marketing became a real possibility. We’ve refined our SEO copywriting tactics and come up with new and innovative ways to get your message across to your target audience.
Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to find out more about content marketing trends and techniques.