Content Marketing Blog mint

Content Marketing Blog

When Facebook will NOT Work for Your Content

A majority of Gen Yers now consider Facebook as the grandma channel. Despite that, Internet marketing agencies are still pushing their clients hard to use Facebook, both for content and also as an advertising platform. For certain types of businesses, it is indeed true that Facebook can be an effective medium to reach a wide audience, globally.

However, in many instances, it would be a waste of your hard earned dollars to do so. It helps to know whether these instances may affect your business. And you should know this BEFORE you venture down the path of creating content, testing, monitoring.... and spending money needlessly.

B2B Audience Does Not Use Facebook

You would think this was a no-brainer. Yet, some companies are so hypnotized by the hype around Facebook success that they ignore this killer fact. You will end up throwing money around an empty room using Facebook for distributing your B2B content.

Ask yourself if your audience uses Facebook to find content aimed at the C-Suite—articles meant to educate and inform executives and managers; white papers you have worked so hard to produce; watch a 10-minute executive presentation or an archived webinar? It’s unlikely.

The Facebook Goldfish Syndrome

Although it is a given that many Facebook visitors spend HOURS on the site, the reality is that any content which is longer than a sentence or two, more than a cute photo of a kitten, a short humorous video, or a joke to share with friends is misplaced on Facebook. The average Facebook user is not there to read an encyclopedic entry concerning the benefits of your latest best-selling product. Many Facebook users also do not like any hint of a hard sell, and will deliberately tune out advertising that has not come directly from a brand they already love or are actively researching.

You need hard hitting, short, possibly even off-topic content to attract attention to your brand. If your target is B2B, you would be far better off spending time and content marketing resources on LinkedIn, SlideShare and Twitter.

Lonely?

Building a community or following is incredibly difficult, even with 1.5 billion active monthly users. Smaller companies need loyal evangelists and influencers to help you reach other people´s timelines and be noticed. Niche products and industries will need to put in additional work (and dollars) to grow that community and reach beyond the “preaching to the choir” point. Otherwise, you look like a small company (however large you may be) who has just not mastered social media. And that will make you very few friends.

A Lack of Facebook Knowledge

Of course, there are agencies that will run your Facebook presence for you. However, it is frequently obvious in these instances that the voice of the company is somehow distant from the real company. No third party can ever mimic your company´s marketing efforts fully, and maintain that voice day after day to a receptive audience. Should you decide that your target audience is on Facebook and you need to meet the potential customers in that space, it is far better to train in-house personnel who can represent your brand appropriately on Facebook. At the very least, if you use a content agency, let them provide the content that you review, approve, tweak if necessary, and then post on Facebook.    

At MintCopy, we write social media content for a number of clients across many industry verticals. But we don’t “run” your social media campaign. We can help with housekeeping; we can’t own the house or make it ‘home’!

Not sure whether you are spending your money wisely on Facebook? Need suitable content and advice on leveraging social channels for better content marketing results? Call us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.