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Content Marketing Blog

The Art and Science of Content Marketing

For centuries, humans have been selling things to other humans. Be it products, services or simply an idea, perfecting the art and science of marketing can bring huge rewards. Where once our ancestors stood in a marketplace shouting about their latest offers, we are doing exactly the same; except, the market landscape has changed considerably.

However, the end goal is still the same. We still want to sell stuff and get our voices heard. The difference is in the tools we have at our disposal to get our message across.

Content marketing is one of the most important tools you have available in digital marketing and its effectiveness lies with you finding the balance between art and science. Here are just a few ways you can experiment, test, analyse and have a little fun with your content marketing strategy.

1. Push Your Brand’s Boundaries

It’s important to be relevant and “on brand” with your content, but that doesn’t mean you can’t be a maverick now and again. Test out new blog topics, ask your audience for product ideas, make a funny sales video. A “suck it and see” approach can uncover ideas and marketing strategies that you may never have discovered otherwise.

2. Try Out the 10% Rule to Drive New Ideas

Have you heard of the “10% rule”? When launching a new campaign, try taking or giving your team 10% of the budget and doing something completely new with it. This might mean trying out paid search advertising, investing in a new marketing technology, developing an app or producing a podcast.

3. Test Out Ideas on a Small Audience Before Investing Big Dollars

So, you’re all ready to go with a new advertising campaign. The problem is, you have carried out zero testing and you’re a little nervous about the outcome and overspending. Before you start pouring cash into your campaign, why not test it out on a small target audience? This testing can help you to refine and tweak your campaign so that it brings you maximum returns when you launch to a wider audience.

4. Aim for Personalization Across Your Brand

The problem with many content marketing campaigns is that they can attract and alienate in equal measure. The perfect approach to content strategy is appealing to many different preferences, requirements, expectations and experiences at the same time. Your target audience is made up of many individuals, so it is important to segment your audience as much as you can by personalizing your content and reaching out in a range of different ways.

Content marketing is both a science and an art that is constantly evolving. Let MintCopy help you push the boundaries, be experimental and get the most from your content marketing efforts. Contact us now at 888-646-8003 or send us an email to find out more.

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