Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.
4 Content Marketing Trends Worth Considering
You can find several ways to provide fresh, relevant information for your audience. Some practices will certainly resonate with specific demographics. Others may be applied to an even broader audience. Only you can determine which direction your content marketing campaign should take, and you will need to make this decision based on your customers and your previous analytics. However, a few ongoing strategies make good sense for most online marketers today.
Here are the top 4 trends you should consider this year:
- Quality Content – Offering consistently high-quality material has been a must for a few years, and that is not likely to change. Online readers and viewers do not seem to tolerate the keyword-stuffed, poorly written website content that was found all over the Web years ago. Google has made a serious effort to quell the publication of such material. The top search engine will surely continue to support only pages that online users can actually use. As a marketer in 2018, your focus should be on publishing authoritative information that will make a difference in some way to your visitors.
- Less Obvious Sales Tactics – You should avoid blatantly selling your products and services. Instead, trust that your audience will return to your site, pages, and channels as a result of consistently finding what they need there. Publish longer pieces that are truly informative and address the concerns of your customers.
- Copywriting and Video – Good copywriting has proven to be an integral aspect of any Web page, but video is also a tool that should not be ignored. Providing both text and video is the best way to accommodate the needs of your audience. A visitor may want to read a written, in-depth tutorial one day. The same visitor could benefit from a quick video about your newest products the next day.
- Integration Across Channels – One strategy you should employ is a unified system of content delivery. Make sure that the message you send is seen and heard across all your online outlets. This concept should extend to your website, your blog, and your social media pages and channels, including Pinterest and YouTube. Remember to incorporate your message in your podcasts and email newsletters, as well.
MintCopy welcomes 2018 and all that it may hold for content marketers. If you seek expert assistance with your copywriting and other published materials, our team is well qualified to offer the support you need.
By applying the latest best practices and allowing them to evolve and be adapted appropriately, your business could experience much success in 2018 and beyond.
Ready to renew your content marketing efforts in 2018? MintCopy has some of the best copywriters and content creators in Toronto, and we are here to help. Call us at 1-888-646-8003, or email us for more details. Also, feel free to use our online contact form for more information.