Content Marketing Blog mint

Content Marketing Blog

Check Your Website Copy; the New Year Has Arrived!

Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.   

4 Content Marketing Trends Worth Considering

You can find several ways to provide fresh, relevant information for your audience. Some practices will certainly resonate with specific demographics. Others may be applied to an even broader audience. Only you can determine which direction your content marketing campaign should take, and you will need to make this decision based on your customers and your previous analytics. However, a few ongoing strategies make good sense for most online marketers today.

Here are the top 4 trends you should consider this year:

  • Quality Content – Offering consistently high-quality material has been a must for a few years, and that is not likely to change. Online readers and viewers do not seem to tolerate the keyword-stuffed, poorly written website content that was found all over the Web years ago. Google has made a serious effort to quell the publication of such material. The top search engine will surely continue to support only pages that online users can actually use. As a marketer in 2018, your focus should be on publishing authoritative information that will make a difference in some way to your visitors.
  • Less Obvious Sales Tactics – You should avoid blatantly selling your products and services. Instead, trust that your audience will return to your site, pages, and channels as a result of consistently finding what they need there. Publish longer pieces that are truly informative and address the concerns of your customers.  
  • Copywriting and Video – Good copywriting has proven to be an integral aspect of any Web page, but video is also a tool that should not be ignored. Providing both text and video is the best way to accommodate the needs of your audience. A visitor may want to read a written, in-depth tutorial one day. The same visitor could benefit from a quick video about your newest products the next day.
  • Integration Across Channels – One strategy you should employ is a unified system of content delivery. Make sure that the message you send is seen and heard across all your online outlets. This concept should extend to your website, your blog, and your social media pages and channels, including Pinterest and YouTube. Remember to incorporate your message in your podcasts and email newsletters, as well.     

MintCopy welcomes 2018 and all that it may hold for content marketers. If you seek expert assistance with your copywriting and other published materials, our team is well qualified to offer the support you need.

By applying the latest best practices and allowing them to evolve and be adapted appropriately, your business could experience much success in 2018 and beyond.

Ready to renew your content marketing efforts in 2018? MintCopy has some of the best copywriters and content creators in Toronto, and we are here to help. Call us at 1-888-646-8003, or email us for more details. Also, feel free to use our online contact form for more information.

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.