With more and more businesses starting to embrace a content marketing strategy it makes it easier to analyze what works and what clearly doesn’t. This week, MintCopy examines some common content marketing mistakes that you can easily avoid.
- Is your subscription strategy as effective as it could be? Simply posting a few blog posts and attracting likes on Facebook is not nearly as effective as defining a robust content management distribution strategy and sticking to it. Create content for your potential customers as well as your existing customers and identify what they want to read now and in the future.
- Get to know and love your brand evangelists! If you have customers that are enthusiastic about your brand, use them. Ask them to write some testimonials for you or even better, interview them about their experience with your brand.
- Get everybody on the same page. Very often, large companies pull out content from different departments on a range of diverse topics. This is great, but when teams don’t communicate with one another it can mean stories are repeated or simply don’t connect with the target audience. Creating a content management group and streamlining the process will ensure content is fresh, relevant and unique.
- Are you using the right marketers in the right roles? Content marketing is not the same as traditional marketing, so you might need to bring your more conventional marketing personnel up to speed to get the best results.
By reviewing your content plan often you can ensure you are using the right people, the right content and in the right way. The beauty of content marketing is that you are in control of what you publish.MintCopy can help you to get the best results from that content. Contact us now at 888-646-8003 or send us an email to find out more.