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Content Marketing Blog

Communicate Your Enthusiasm in Your Content

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.

Reconnect with Nature

According to German researchers, when people glance at the colour green before doing a task, it boosts creative output. Disclaimer: No points for staring at your pitcher of green ale this St. Patrick’s Day! Jokes aside, the theory is that green in nature promotes growth. If you need inspiration and enthusiasm, immerse yourself in nature. Put some house plants in your office. Go play with your dog outside. Take a walk and feel the sun on your face. Watch the birds through the window. There’s something healing about nature that will help you find your enthusiasm for life and content.

Find Your Inner Child

Adults often forget to just have fun and play. When was the last time you did something simply for the joy of doing it? Watch a funny movie. Get down on the floor and play trucks and cars with your niece. Take your nephew to the ice cream store and enjoy a banana split. Shoot hoops with your friends. Pull out a photo album of when you were a kid. Remind yourself of all the things you wanted to be and think of how you’re fulfilling your destiny.

Adjust Your Mindset

There are no boring subjects, only boring storytellers. Sure, there might be dry subjects, but good narrators find the most interesting details about the subject and interject the dry topic with pops of information. When content writing gets tough, find that nugget of gold and work out from there. Stop thinking that no one will be interested in the subject. You’d be surprised at how seemingly boring subjects can become immensely interesting with the right narrative.

Invest in Self-Reflection 

People lose their enthusiasm for their job, their industry, and their life for many reasons. You might be in a rut with your routine. Maybe you’re depressed or overwhelmed. It can really help to think about what is going on in your life and why you’ve lost enthusiasm. Maybe you need some self-care. Maybe you need a content team to support you. Maybe you need to delegate some tasks. Once you know what’s behind your lack of motivation, you can look for solutions while you get out of your rut.
Partner with MintCopy, a content agency with creative writers to take your content to new heights. Our team can help you make your content more relevant and interesting to your audience to grow your business. Don’t create content just for the sake of publishing content. Let your enthusiasm shine through because your readers will notice.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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