Content Marketing Blog mint

Content Marketing Blog

Content Marketing Best Practices

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

To earn that spot as a trusted source of information, it is critical to remain unbiased and fair. As you do so, you may feel somewhat restricted in promoting your brand, but that’s okay. Presenting your brand as a thought leader and a credible storyteller is much more important, and it will deliver far better results.

Find inspiration from some great marketing teams who are using these best practices to produce high quality content.

Match Your Content to Your Audience

Audience engagement is the key to content sharing. Your content needs to reach your readers. The best companies tap into that by creating content that resonates with the audience. Rip Curl’s blog, The Search, has a following of 2.2 million on Facebook and another 130K followers on YouTube. It focuses on the surf lifestyle and doesn’t deviate from its mission. By growing their following, Rip Curl has created a profitable and sustainable business.

Tap into Popular Culture

Using trending topics in your content strategy can reach out to a new crowd. Including pop culture in your content is a way of finding something in common with someone else. Your audience learns a little about you, what TV programs you watch, your pets, your music, and other tidbits that you might not share through your regular content. Pop culture can let you show off your product in a new way. This photo from OPI, a nail polish company, celebrates summer, but still shows off a pretty nail color.

Update Your Brand for a New Generation

You probably have a target customer of a certain demographic. Use content to reach out to a new audience. Old Spice has a great campaign in which they are targeting teenage boys and their moms. The company had a solid base of older men and the products were associated with the old guard. This video is just one example of reaching out to the next generation.

Solve Your Audience’s Problems 

Your content goal may be to showcase your business, but you need to think like a customer and show someone why they need your product. Your audience is looking for solutions, not products. John Deere has been doing this since 1895; and no, that’s not a typo. The Furrow is their magazine that established Deere’s authority in the industry by helping farmers find solutions. Today, The Furrow is still being published and has an online version. Four million Facebook followers are just a sample of John Deere’s audience.

Include a Call-To-Action

The call to action is the part of your content that gives your audience something to do. It might be something as easy as “like this post” or “click here to read more”. You must tell the reader what step to take next. Spotify does this well, with a green button to “go premium.”  They’re calling attention to what they really want, users who pay for music.

Good Content Doesn’t Happen by Accident

Content that isn’t consumed by your audience won’t convert to sales. Your content isn’t just holding a place online, hoping for readers. You need a content strategy that showcases your business, delivers a punch, and gets noticed. Using these best practices is a good start toward having content that will get results.

If you need high quality content for your site, talk to the MintCopy team. We have experienced SEO writers who know how to create content that draws in an audience to build your customer base.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://optinmonster.com/content-marketing-examples/

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.