Content Marketing Blog mint

Content Marketing Blog

Got One Hour? Here’s What You Can Do With It!

Get Your Content Marketing Strategy Started in 60 Minutes
Creating a content strategy can seem daunting to even the most creative and experienced marketers. With so many digital channels, diverse audience segments, different teams, varying opinions and measureable factors, just getting started can seem like the hardest part. The good news is if you are aware of all these contributing factors, you are already on the right track to defining a content marketing strategy that will work.

Don’t let the scale and steps involved in the task keep you from getting started. You only need one hour and a few guiding questions to get your team working towards clear, actionable, and cohesive content marketing goals. You can emulate the proven methods used by Best-in-Class B2B Content Marketers – here’s what it takes!

Best-in-Class B2B Content Marketers - What it takes?

In this article from Marketing Land, you will find 8 critical checkpoints, to help you get started on a solid content strategy:

  1. Business Goals: Start with the big picture by outlining the major business goals your content marketing can support.
  2. Content Goals: Narrow down how each piece of content you publish will support these larger goals. If you have competing or overlapping goals, try to prioritize or find harmony between them.
  3. Your Audience: Make sure the content you create is speaking to the right audience at the right time. Identify who your customers are, where they spend their time online, and what kind of content they are engaging with and sharing. It may be helpful to create a customer persona (or multiple ones) to tailor your content appropriately.
  4. Competitors: Take a peek at what your competition is doing to distribute their content, how often they are posting, and where they are leaving gaps for you to excel. This contrast can help you understand your own strengths and weaknesses.
  5. Realistic Content: Quality trumps quantity, but frequency also matters in the rapid digital marketing space. Be realistic about your team’s content generation and the quantity you can expect to produce on a regular basis. Having the best SEO copywriters on your team is beneficial, but only if they have the bandwidth to keep up with the pace of content generation you need in order to reach your audience effectively.
  6. Channels: Identify where the content you produce will live on your website, social media profiles, and other distribution channels.
  7. Content Team: Recognize who will be doing the work and delegate new tasks if necessary. If you need better SEO copywriting or professionally written blog posts, consider hiring a copywriting agency to fill in any gaps in your team.
  8. Measures of Success: Set a timeline and identify KPIs that can be accurately measured to determine if you have achieved what you set out to accomplish.

While a detailed and fully conceptualized content marketing strategy will certainly take longer than one hour to materialize, this handy template from Vertical Measures can help guide your conversation and kick start your plan. This one hour can break your strategy into pieces that make the process more manageable. Once the building blocks are in place, you and your team can start filling in the gaps and expanding on the specific details.

Need help creating quality web content or producing more engaging blog posts? If you need help meeting your content marketing goals, MintCopy can help. We provide engaging, effective, share-worthy content that converts. Give us a call today at 888-646-8003 to discuss your copywriting requirements or send us an email.

Share


Recent Posts

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.