What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is
case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.
How to Write a Good Case Study
Case studies can have various formats, but they must tell a success story effectively. Of course, you may have an interesting story of the journey or the partnership and engage your audience to follow along as you reach every milestone. But if you are
still in the middle of trying to help a customer but don’t have results to report yet, then your SEO writer isn’t ready to write the case study.
Here is a three-part breakdown to keep in mind as you build your digital asset library of case studies:
Act I – The Beginning
Here’s where you grab your reader’s attention. Start with the hero, the customer. What was the customer looking for when they came to you? A case study is all about the customer, so provide a bit of history as you explain their dilemma and pain points. The more specific you can get, the better the story. As you get to the end of Act I, identify one or two key goals of the customer, which tells the reader what to expect.
Act II – The Middle
In story writing, Act II is when the world changes. The main character meets a new character who changes the story, like a mentor or companion. In your case study, Act II starts when you come into the picture. In this section, you can set up the problems and the struggles while you figure out the best course of action for the customer. Go through the trial-and-error process one by one, telling the reader how you were able to overcome each issue. In this section, you want to include data and information that supports your actions. Don’t make it too dry with only numbers and statistics, but do show that you know your industry and can speak with authority.
Act III – The End
This is the resolution of the case study. It’s the results of your actions and what you did for your customer. It’s about what you learned while working for the customer. You can also include a quote from the customer on how they feel about the job you did. This concluding section serves to solidify your credibility as an established player in the industry and offers customers and prospects the comfort in knowing that you have “been there, done that, can do it again”. End with a couple of lines on how the reader can benefit from the case study and encourage them to reach out so you can deliver the right solution for their challenges.
Professional Copywriters Support Your Marketing Efforts
A good case study is a compelling content marketing tool that lures a reader into engaging with your brand. Show customers your value through a case study that helps them understand your business capabilities. If you’re looking for ways to support content best practices, case studies are marketing tools that build your brand. Contact MintCopy, a versatile content agency with trained, experienced copywriters to help you develop content uniquely tailored for your audience.