When Customers Are Seeking Help, Stop Selling!
Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.
Have a Strategy for Using Chatbots
It’s surprising how many businesses start using technology without a plan for scalability and compatibility. While you’re creating your bot and its content, you’ll want to create a content plan for your bot.
- Where does the bot fit into your customer’s journey?
- How can you scale your efforts?
- What questions can your bot handle and what questions might be too difficult?
- How will you address an audience that is seeking answers without making a purchase?
Think about your content strategy and goals as you design your chatbot.
Don’t Try to Fool Your Audience
Don’t try to make your user think he or she is chatting with a real person. Keep the interaction as real as possible, but make sure your chatbot can give the right information quickly. Chatbots can increase engagement with your brand because they never sleep and can access relevant content for the customer. But don’t try to fool your customer into thinking the chatbot is anything more than artificial intelligence (AI) working for you.
Give Your Bot Personality
Although your chatbot might be technology driven, you can still impart some personality into your responses to make the interaction more memorable. Don’t get chatty, because you do want to respect the user’s time, but you can have a little bit of fun, provided it fits into your brand. Above all, be meaningful and true to your brand and your audience’s needs. If you’re helping people facing financial issues, your bot should be more productive than fun. On the other hand, if your chatbot is helping a customer trying to find a safe, durable pet bowl for their dog or cat, feel free to go ahead and have some fun. Your chatbot can love pets too!
Update Your Chatbot
About every three to four months, you should update your bot to make sure it’s current and relevant. Think about your customer base and whether it’s changing. Add new products and content to your chatbot to keep customers engaged. Define new goals for your chatbot. Make sure that your bot is providing your readers with the information they want.
Use Your Analytics to Know What’s Working
Restaurants constantly manage their menus by knowing what is selling and what isn’t. In your content strategy, you must analyze what content is reaching your audience and what isn’t. You’ll get a lot of data from your chatbots. Look at what is succeeding and what is failing. This can help you design more effective content on your bot and across your other marketing platforms.
Need a Boost to Your Content Strategy?
Your online content strategy may be growing. If you are feeling overwhelmed keeping up with your website, a blog, social media and other marketing avenues, the MintCopy team can help you synchronize your content for a successful customer journey from reader to returning customer. Our team of experienced SEO writers can take the stress off your team to let you focus on your business. Contact us today to see what we can offer.
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