Content Marketing Blog mint

Content Marketing Blog

Creating Content for a User-Friendly Chatbot

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Have a Strategy for Using Chatbots

It’s surprising how many businesses start using technology without a plan for scalability and compatibility. While you’re creating your bot and its content, you’ll want to create a content plan for your bot.

  • Where does the bot fit into your customer’s journey?
  • How can you scale your efforts?
  • What questions can your bot handle and what questions might be too difficult?
  • How will you address an audience that is seeking answers without making a purchase?

Think about your content strategy and goals as you design your chatbot.

Don’t Try to Fool Your Audience

Don’t try to make your user think he or she is chatting with a real person. Keep the interaction as real as possible, but make sure your chatbot can give the right information quickly. Chatbots can increase engagement with your brand because they never sleep and can access relevant content for the customer. But don’t try to fool your customer into thinking the chatbot is anything more than artificial intelligence (AI) working for you.

Give Your Bot Personality

Although your chatbot might be technology driven, you can still impart some personality into your responses to make the interaction more memorable. Don’t get chatty, because you do want to respect the user’s time, but you can have a little bit of fun, provided it fits into your brand. Above all, be meaningful and true to your brand and your audience’s needs. If you’re helping people facing financial issues, your bot should be more productive than fun. On the other hand, if your chatbot is helping a customer trying to find a safe, durable pet bowl for their dog or cat, feel free to go ahead and have some fun. Your chatbot can love pets too!  

Update Your Chatbot

About every three to four months, you should update your bot to make sure it’s current and relevant. Think about your customer base and whether it’s changing. Add new products and content to your chatbot to keep customers engaged. Define new goals for your chatbot. Make sure that your bot is providing your readers with the information they want.

Use Your Analytics to Know What’s Working

Restaurants constantly manage their menus by knowing what is selling and what isn’t. In your content strategy, you must analyze what content is reaching your audience and what isn’t. You’ll get a lot of data from your chatbots. Look at what is succeeding and what is failing. This can help you design more effective content on your bot and across your other marketing platforms.

Need a Boost to Your Content Strategy?

Your online content strategy may be growing. If you are feeling overwhelmed keeping up with your website, a blog, social media and other marketing avenues, the MintCopy team can help you synchronize your content for a successful customer journey from reader to returning customer. Our team of experienced SEO writers can take the stress off your team to let you focus on your business. Contact us today to see what we can offer.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.