Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.
Start with the Basics
One advantage that start-ups have is a blank slate. There’s no reason to put up dozens of pages on your website all at once. Start with the basics: information about your products or services, an “about” page, and sign-up pages for subscriptions, newsletters, etc. One trend in tech websites is simplification, one-line descriptions and short headers. Keeping this in mind, you can get your website going to start gathering information about your customer and building organic search traffic. As you learn more about your audience, add new products and increase revenue, you can build out your content to pick up speed.
Develop a Content Strategy
As you create content for your online presence, you want to get results. Acontent strategy is your content plan that keeps you focused on your business and marketing goals. You want qualified leads and drive conversion. As the old saying goes, if you aim at nothing, you’ll hit it every time. Content is an asset and needs to be treated as one. Create content that tells your story. As you gain an audience, you will learn what resonates with your customers to keep driving your content strategy.
Focus on Quality Content
Evergreen content is content that is sustainable. It’s the content that is relevant, regardless of the market or trends or economy. When you have a lean budget to create content, you’ll want to get the most for your dollars. Evergreen content is not time-sensitive, so it will last. It’s always fresh. It’s a good foundation for start-ups.
Use Your Metrics to Fine-Tune Your Content
As you invest in content, use analytical tools to determine how your audience is responding to your content. Be prepared to adjust your content strategy. Keep in mind that it is going to take time to find your audience and build shareable, valuable content. Ideally, you want these two elements to go hand-in-hand. As you gain followers and customers, you should provide new content for them to engage with and share in their circles of influence. New content should bring in new followers.
Break Out Your Storytelling Skills
Content is storytelling. Use your story of why you started your business, as content. You may not have a large catalog of products or services, but you began your business to solve a problem. Tell your customers what you wanted to achieve with your start-up company. Your About Us page should be human and real. Use your voice to describe your path. If you’re worried about errors, get an editor to polish your spelling and grammar.
Content is key to getting leads and traffic. A content plan keeps your website thriving. Don’t underestimate the power of a copywriting and marketing team. MintCopy can help your business focus on SEO and marketing content to grow your audience while you innovate your industry and grow your profits. Contact us for more information about our content marketing resources.