Content Marketing Blog mint

Content Marketing Blog

Dare to Share

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Shareability is one of the most important aspects of published content. As marketers, your goal should be to reach as much of your desired audience as possible. While being relevant and accurate will help your content achieve some digital success, it doesn’t guarantee that people will share it with their peers and colleagues. How can you give your content that edge it deserves?

Pull the Triggers

Not only is it possible to make your content more shareable – it’s also easy; you just have to know how. The key to success lies in a term called "share triggers." According to Jonathan Gorham, Founder of Engine Scout Digital Marketing, they are simple additions to your writing and format that can help nudge viewers to share your content.2 He shares some of his favourite share triggers and how they can positively affect the success of your content:

  • Create the Gap: The information gap, that is. By offering a nugget of information and expanding on it later in the content, information gaps allow readers to spark "emotional curiosity" about what will follow. This keeps them invested in the journey and more likely to share that journey with others.
  • When They Zig, You Zag: Offering a new take on a popular topic can make a world of difference for your readership. Some of the most successful content marketers online will look at an issue from a different angle or lens. As Gorham says, it’s not about beating the world, "it just has to zig."
  • Details Matter: The way your content is seen is equally as important as how it’s understood. The little visual details, like colour, high-quality images and graphs can add a lot of value to your work. Visual aids help keep readers invested and willing to share your content on their social feeds.
  • Invite Influencers: Invite influencers in your field to engage with your content. This can be as simple as asking them questions on social. By featuring their answers in your content, you invite them to be part of your conversation and use their social currency as leverage for more readership.
  • Marathon vs. Sprint: A longer piece of content is more likely to trigger that "awe-worthy" pay off at the end. Length allows you to explore questions in greater depth and makes for a more share-worthy piece of content. However, there is no guarantee that longer content will rank higher in the search engines; quality and relevance hold the key to top rank.

Sharing is Caring

To share content on their personal or professional social feeds, a reader must feel confident enough in the work. As marketers, the challenge isn’t always proving the accuracy of your content, but rather gauging the emotional investment a reader will have in it. By using social triggers, your content is not only more shareable – it’s also unique in its style and format. In a sea of millions of articles, being unique can help you swim through the currents and stand out.

MintCopy is an established content agency headquartered in Ontario, Canada. We have a team of dedicated and qualified copywriters who use SEO best practices in all their work. Whether you need fresh content for your website, blog, social media channels, email campaigns, and more, our team is here to help.

You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn and Twitter to stay updated on the latest content marketing trends.

2 7 Triggers That Make People Want to Share Your Content. https://contentmarketinginstitute.com/2019/05/triggers-share-content/

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.