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Content Marketing Blog

Diversity Matters for Your Marketing Team

3 Reasons You Win with Diverse Writers
Whether you are looking to work with the best content writers in Toronto or need a new marketing coordinator in-house, consider diversity before you reach out. Having different faces, backgrounds, and abilities is important throughout your business, but it is crucial for the people who are crafting and sending your brand’s message.

Your marketing team and external copywriting agency or design firms need to be able to make your brand human, adaptable, defined, and unique. There is no easier way to do that than to hire the right mix of individuals with varied backgrounds, skill levels, and experiences.

The Content Marketing Institute recently highlighted the wider trends and issues of a one gender, one colour dominated marketing industry. They outline tips for event organizers and departments who are looking to make diversity a necessity, not a ‘nice-to-have’ for the New Year.

Here are 3 reasons companies only stand to gain when they focus on working with varied voices for their marketing content:

  1. New Ideas – Any marketing professional will tell you that a distinct perspective and unified voice are crucial for establishing a recognizable, impactful brand message. If all those brand voices have been designed by people with similar experiences, how can you expect yours to stand out? Even if you are not looking to rebrand, bringing a new perspective to your current identity and content marketing can illuminate new opportunities, angles, and perspectives.
  2. Authenticity – The more diverse your marketing department or outsourced content marketing talent in Canada, the more accurately you will be able to speak to your entire client, customer, or user base. If your content producers don’t share the realities, history, and views of your audience, how can you expect your communications to really resonate?
  3. Leading Edge – Regardless of your future plans, having a varied knowledge base, different insights, and expertise to draw on will give you an advantage. More opportunities to connect with new markets, easier international expansion, and previously untapped potential could be yours with the right mix of individuals. Encourage your employees and agencies to experiment and enjoy what can happen when new voices are heard in an older, but evolving, industry. They may not reinvent the wheel, but they could give you wings.  

Let your content marketing and digital marketing strategy fly with diverse leading content writers in Canada. From website content to SEO copywriting for your blog content, MintCopy offers fresh perspectives, varied voices, and extensive skills. We maintain your brand voice and identity but bring a new edge to your digital lead generation.

If you need a press release, e-learning solution, or content services, give us a call today at 888-646-8003 or email us to tell us more about your marketing efforts.

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