Content Marketing Blog mint

Content Marketing Blog

E-Books – The Essentials You Need to Know

Tips to Get Started on Your E-Book
If you want to switch things up in your content marketing strategy this year, consider publishing an e-book. You can provide a fantastic resource for customers and show off the expertise your company has to offer. The length or word count is up to you – consider your audience and be realistic about your internal or external resources – but the book itself should have a clear function.

Thinking about making your first foray into e-books? Use these five essential tips to get started:  

  1. Keep It Narrow: It may sound contradictory, but your e-book topic needs to be narrow enough to provide detail on the subject matter! Don’t get stuck trying to cover everything. Pick a topic or issue that is manageable and break it up into logically structured chapters to provide a deeper dive.
  2. Think Long-Term: The nature of online publishing makes it outdated quickly. Choosing a topic that is very ‘now’ can earn you a lot of hits this week, but may make your e-book a useless publication to reference within a few months. Think long-term with this format so that your efforts can provide value and make an impact for the foreseeable future.
  3. Be Concise: Make sure you have enough to say about the topic before committing to an e-book. If the material is better suited to a blog post or article, let it shine that way! Your e-book needs to be meaty enough to warrant the content form but still provide information that is concise, easy to skim and valuable.
  4. Define a Purpose: Writing an e-book for the sake of it will probably result in an ineffective and disorganized publication. Determine what the outcome of the e-book should be. Do you want to sell something or establish authority in your industry? Should it increase website traffic or qualify leads and convert? Whatever your goals are, make sure they are clear and write your e-book with purpose.
  5. Don’t Forget Format: The quality copywriting and relevance of content is what will give your e-book weight and value. The package will make it accessible, give it legitimacy, and improve the reader’s user experience. Consider getting help from a designer and make your e-book available as a PDF, ePub and/or Mobi file so that readers can conveniently access it on their chosen device.

MintCopy is excited to announce the launch of our “Mini E-Book Series on Content Marketing”! Watch out for your Valentine’s Day gift from our team to yours: tips, tricks and best practices for improving your digital marketing content.

Want to improve your content or produce an e-book for your company? If you need professional copywriting for the best digital marketing results, call MintCopy. We provide web content that converts. Give us a call at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.

Sheetal Pinto - 4/13/2023 08:11

Affordable Content Marketing for SMBs - FREE eBook

Every small and medium sized business has unique challenges. Building a strong customer base is a common struggle for SMBs. The content writers at MintCopy have put together content marketing best practices and useful tips to help your content marketing efforts deliver the right results. Download this free eBook - our essential guide to creating content that will transform the way you attract and engage customers.

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.