Your Quick and Easy Guide to this Marketing Tool
Download this free eBook and discover the following benefits of white paper marketing:
- Credibility. A white paper positions your company as an authority in your field. This can make you and your company the go-to source for solutions and answers in your industry.
- Lead Generation. White papers are typically given away in exchange for contact information. This helps you attract people who are interested in the solution you offer. People who read white papers are usually considered "warm" leads. They are highly motivated to solve a problem and are shopping around for a solution.
- Exposure. A good white paper gets shared around. People talk about it. As in Vircom's experience, this can lead to media coverage and exposure.
- Sales. Even though white papers aren't intended to close a sale, they can be enough to push someone over the fence and purchase your product.
Do you need help getting started with white papers? MintCopy can help. We also provide search engine-optimized blog posts, as well as copywriting, web content, email marketing pieces, and news releases that are easy to read and wonderful to share. Contact us to explore how we can make content marketing easier for you.