Content Marketing Blog mint

Content Marketing Blog

Educating Your Audience about the Education You Provide

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Content marketing is designed to share a message and engage an audience using valuable, solution-centered information. Good content goes beyond the standard marketing tools and builds a real relationship with parents and students who need help choosing the best educational options available.

Content Marketing Increases Visibility for Educational Institutions

Content designed for educational institutions can increase visibility and help programs become more accessible to the people who need them the most. A good education is priceless, and everyone deserves to find a school that works for them. Written and multimedia content can connect the right audience with the right educational opportunities.  The following guidelines can help:

  • Know Your Audience: The level of education, programs, degrees, and certifications available will determine the type of consumers that the content needs to reach. Identify your target market and use content that speaks to their situations and possible educational goals.
  • Don’t Just Advertise: Copywriting is a great way to tell people how wonderful your programs are, but consumers respond better to valuable information. They want to learn something from your content. This also gives educational institutions an opportunity to demonstrate their knowledge and expertise in relevant areas.
  • Create Content with a Purpose: Deciding what the content should accomplish can help direct the topic, tone, and style for your school’s online content.
  • Engage the Audience: Encourage responses and write or create content that prompts the audience to take action. This is more than just a “call to action”; it needs to inspire them to make changes and to consider your educational programs an asset.
  • Use Infographics: Real data is hard to argue with. Designing infographics that prove the importance of educational opportunities can offer a visual representation of the benefits.
  • Use Content to Take Students through the Process: Signing up for a diploma or degree program can be intimidating and students easily feel overwhelmed. Crafting reassuring content that takes students through the entire process can make it more accessible and encourages follow-through.
  • Testimonials are Powerful: Whether the program focuses on K-12 or higher education, it’s the results that matter. Using the stories of former parents and students can help build trust with consumers and instill confidence in the educational institution.
  • Education is a Relationship: When a student starts an educational program, they are in it for the long-haul. Allow the content on the institution’s website to reflect the quality of that relationship by being transparent and giving consumers plenty of ways to contact school officials. Be prepared to answer questions using any means necessary.

Building an educational institution’s online presence through content marketing has become one of the most valuable ways to reach prospective students. Working with the professionals at MintCopy can help to maximize this value; making educational opportunities more accessible through targeted content strategies.

We can help your school, college or university build a powerful and endearing online presence with useful, share-worthy, informative content. Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.