Content Marketing Blog mint

Content Marketing Blog

Educating Your Audience about the Education You Provide

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Content marketing is designed to share a message and engage an audience using valuable, solution-centered information. Good content goes beyond the standard marketing tools and builds a real relationship with parents and students who need help choosing the best educational options available.

Content Marketing Increases Visibility for Educational Institutions

Content designed for educational institutions can increase visibility and help programs become more accessible to the people who need them the most. A good education is priceless, and everyone deserves to find a school that works for them. Written and multimedia content can connect the right audience with the right educational opportunities.  The following guidelines can help:

  • Know Your Audience: The level of education, programs, degrees, and certifications available will determine the type of consumers that the content needs to reach. Identify your target market and use content that speaks to their situations and possible educational goals.
  • Don’t Just Advertise: Copywriting is a great way to tell people how wonderful your programs are, but consumers respond better to valuable information. They want to learn something from your content. This also gives educational institutions an opportunity to demonstrate their knowledge and expertise in relevant areas.
  • Create Content with a Purpose: Deciding what the content should accomplish can help direct the topic, tone, and style for your school’s online content.
  • Engage the Audience: Encourage responses and write or create content that prompts the audience to take action. This is more than just a “call to action”; it needs to inspire them to make changes and to consider your educational programs an asset.
  • Use Infographics: Real data is hard to argue with. Designing infographics that prove the importance of educational opportunities can offer a visual representation of the benefits.
  • Use Content to Take Students through the Process: Signing up for a diploma or degree program can be intimidating and students easily feel overwhelmed. Crafting reassuring content that takes students through the entire process can make it more accessible and encourages follow-through.
  • Testimonials are Powerful: Whether the program focuses on K-12 or higher education, it’s the results that matter. Using the stories of former parents and students can help build trust with consumers and instill confidence in the educational institution.
  • Education is a Relationship: When a student starts an educational program, they are in it for the long-haul. Allow the content on the institution’s website to reflect the quality of that relationship by being transparent and giving consumers plenty of ways to contact school officials. Be prepared to answer questions using any means necessary.

Building an educational institution’s online presence through content marketing has become one of the most valuable ways to reach prospective students. Working with the professionals at MintCopy can help to maximize this value; making educational opportunities more accessible through targeted content strategies.

We can help your school, college or university build a powerful and endearing online presence with useful, share-worthy, informative content. Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.