Content Marketing Blog mint

Content Marketing Blog

Email Strategies that Work

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

In fact, email is still a highly effective means of getting a message across to your customers. According to an Inc. article that detailed the findings of a study by Adestra, an overwhelming percentage of teenagers and Millennials (68 percent and 73 percent respectively) prefer to receive business communications via email. While the common assumption has been that the younger generations would likely embrace other forms of communication when doing business, this simply has not been the case. 

That means if you are not utilizing email marketing to reach your target demographics, you are probably missing many opportunities to sell and upsell your products or services.

Using Email Marketing Effectively

Simply sending a random email occasionally will not yield the best possible results. You need to employ a more strategic approach to enjoy continuous success from sending e-Newlsetters. In addition to notifying your subscribers about new or ongoing promotions, you might also provide free content to help advertise what your business offers. Such content could include useful tutorials, links to your latest blog posts, and discounts to reward customer loyalty and referrals.

However, do you know how to create compelling content, so people will want to open and read your emails? Once they do that, how will you inspire them to act on the content of your email newsletters?    

Follow these useful tactics when you are planning and implementing your next email campaign:

  • Freebies and ROI – If you think you cannot afford to give away items or services, think again. Offering freebies enables customers to experience your brand, and this can ultimately lead to a significant return on your investment. Plus, the possibility of getting something for free is enough to convince many individuals to open and read an email message.
  • Mini-courses – Better than a freebie is the chance to gain valuable knowledge, minus a fee. If you operate a carpet cleaning business, you might provide your customers with several golden nuggets of educational content on how to spot clean virtually anything between cleaning visits.
  • Persistence – If your subscribers only hear from you once in a while, they are very likely to forget about your business. Be consistent about sending emails at least once a month. You could even benefit from emailing your customers two to three times a month, as long as the information you provide is valuable to them. Remember, though, that there is a fine line between excessive communication and gentle persistence, so you should perform ongoing analytics on the response rate to your emails. Tracking the open rate and click through rate is not sufficient; the conversion rate is the most critical one to track and measure.

One of the reasons many marketers do not focus on emails may be that they do not always experience immediate results. Do not let this possibility deter you from taking advantage of the opportunities that e-Newsletters can yield. With persistence, common sense, and useful marketing content, you can leverage your business emails to successfully promote your business.   

Looking for the best copywriter in Toronto for your email marketing campaigns? MintCopy offers a team of talented, experienced content writers. Call us at 1-888-646-8003, or email us for more details. Also, feel free to reach us via our online contact form

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.