Content Marketing Blog mint

Content Marketing Blog

Ensure Strong Rankings for Your Digital Content: Content Optimization Techniques

by Sheetal Pinto - Published on 1/31/2019 06:00

Follow these Expert Content Optimization Techniques

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline. While most people are familiar with the basics, they may not be comfortable with SEO and the online page ranking system. It’s important to know that SEO is not just a buzzword, but rather an important addition to your digital marketing strategy. Algorithms and optimization may seem like complicated tech buzzwords, but learning how to navigate them will be imperative in the success of your digital content.

Hey Google, Rank this for Me

It comes as no surprise that Google is the most popular search engine in the world. Even the word “google” is synonymous with ‘look-up’ or ‘search.’ Google’s search algorithm uses over 200 signals to rank its content listings. And while the algorithm continues to change every year, some things remain constant. According to writer, Aleh Barysevich, here are some of the important signals to keep in mind when it comes to optimization. 

  1. Search Intent: Everyone has certain intent in mind when they search for something on Google. Google’s goal is to understand what that intent was, so they can provide users with the most relevant results.
    Try searching for your target keywords to understand what search intents might be hidden behind them. Seeing the results for your keywords can help you identify where you’re hitting the ball or missing the mark.
  2. Click Through Rates (CTR): It’s easy to understand why this might be one of the most important signals for Google. If people are clicking and staying on your content, you’re likely to have a strong CTR. An increase in CTR usually results in a ranking boost, since it signifies your content’s relevance to a large amount of people.
  3. Keywords: Keywords are your hidden weapons in conquering search results. The closer your keywords are to the beginning of the title, the better your chances of a high rank.  However, being overly generous with your use can result in penalization from the algorithm. Use them cautiously, effectively and only, when relevant.
  4. Be Comprehensive: Rather than matching content with singular keywords, Google now gives priority to pages that match the meaning of the search sentence. Being comprehensive can help you stand out and achieve success. Furthermore, your content will be relevant to the user – one of the best ways to ensure repetitive engagement and clicks on your site.
  5. Check your Grammar: While this seems redundant, grammar is an essential indicator of good quality work. Well-written, error free work is a signal to Google that your content is worth sharing with their users. Programs like Microsoft Word or Pages provide spelling and grammar checks, but it can be beneficial to look into programs like Grammarly for additional review.
  6. HTML: An organized HTML markup makes a happy search engine. Search engines like Google rely on HTML to understand what your content is actually about. Cleaning up your HTML code does not have to fall on you alone – sites like WordPress have plugins that can help you clean and optimize your HTML.
  7. Keep your Content Unique: While it’s easy to duplicate content, it can be harmful for your site. Google appreciates uniqueness and rewards it by improving your rankings. Sites like Copyscape can help you double-check your work. A good way to keep your content unique is to utilize UGC or user-generated content.

Our goal at MintCopy is to stay on top of trends and strategies that can elevate your content to the top of search results. Our writers are constantly learning about innovative ways to help your digital strategy shine. Join us here next week as we explore Part Two of this blog post. 

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share

Filed under: content agency, content marketing, content optimization, copywriters, copywriting, Google ranking, SEO, SEO writers

Search

Recent Posts

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Read More
Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Read More
Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Read More
Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Read More
Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Read More
Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Read More
Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Read More
Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Read More
Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Read More
Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Read More

Archive