Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.
Content Budgets are Increasing
According to the report, spending on content marketing increased by 56% over the last 12 months. This reflects the value that businesses are starting to place on the use of digital content, and the trend shows no signs of slowing in 2019. Companies are starting to create budget segments dedicated entirely to content marketing in response to the results that previous campaigns have generated. There’s absolutely no denying it—the future of B2B marketing is in digital content, and savvy business owners are taking notice.
Marketers are Diversifying Content Types
Page after page of written content just will not cut it anymore. Successful content marketers are using a more diverse approach to the types of content they choose for marketing campaigns. The most popular content types include (respectively):
- Audio and Visual Productions
- Written Content
- Images and Infographics
The type of content you publish should be determined by the target market and the goods or services being sold. Every website has a goal, and the content needs to support it. Videos, webinars, podcasts, and instructional media have all become increasingly popular. Demand for written content remains consistent, as it will always be necessary to market across a wider variety of platforms. Using different tools to get your message across is essential to your marketing strategy.
Algorithms Still Dominate SEO
SEO is the foundation of marketing success. No one can make a sale if the target audience doesn’t know that the product exists. Visibility and search engine ranking are integral to B2B sales, and content marketing is proven to be the most effective vehicle to deliver results.
Staying on top of SEO changes means carefully monitoring analytics and the data generated after changes to the algorithms. This can impact both search engines and social media, making it a top priority for many business owners. Recent updates have shown that search engines are moving in a more organic direction. Natural vernacular and related terms play a large part in effective SEO. However, Google has continuously stressed value as the primary factor in climbing the ranks on the results page.
Learn More about B2B Content Marketing
Content marketing is a combination of different techniques that come together under one goal. It’s also a full-time job for professionals who already have a business to run. MintCopy can handle all your B2B content marketing needs, allowing you to focus on everything else that is critical to business growth and profitability.