How to Upgrade Your EAT & YMYL Content
Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.
Every Webpage Should Have a Beneficial Purpose
Google has human search evaluators, who check how well the algorithm and bots are doing. Google gives them guidelines, which we can use to evaluate our own webpages. One of the first ingredients webpages need is to be useful to users. ‘Useful’ is a broad definition by Google’s standards. It can mean to share information about a topic, to sell products or services, to entertain, and to express an opinion. When you create a page to be helpful or beneficial to a user, you are following Google’s standards. On the other hand, creating a page to get clicks or to make money without any benefit to the user is considered a low-quality page. We’ve said it before, “write for your human audience”.
YMYL – Expert Content from Professional Copywriters
YMYL stands for Your Money or Your Life. In content marketing, the stakes are high with YMYL content. It can directly impact health and safety or finances and happiness of the reader. Google takes YMYL content very seriously. YMYL topics include health and wellness, taxes, investments, current events, and many more topics that relate to big decisions or important parts of people’s lives. Experts should write this information. When evaluators look at YMYL content, it needs to be of the highest quality.
Expertise, Authoritativeness and Trustworthiness, or E-A-T content, used to be a synonym for page quality. Another update changed this to make E-A-T content one factor in determining page quality. Other factors that determine page quality are the website and the author’s reputation, the website information, and who is responsible for the main content. E-A-T is considered after the page is deemed beneficial. It is then evaluated for YMYL based on the topic.
- Expertise – Who created the main content? What are your copywriters’ credentials? For content not rated as YMYL, the expertise can be related to life experience, it doesn’t have to be formal credentialing.
- Authoritativeness – This refers to how well you are known in your industry or whether you’re a good source of information.
- Trustworthiness – Are you providing valid and true information?
High Quality Content Keeps Users and Bots Happy
Google keeps adjusting its algorithm, but when you write for users first, your readers will notice. Include SEO elements for bots after you create high-quality content. If you’re struggling with all the details of content creation, talk to an experienced content agency to get support for beneficial content that will have the required elements for readers and bots. Contact MintCopy for more information.