Content Marketing Blog mint

Content Marketing Blog

Finding the Light Bulbs in Your Content Marketing Calendar

Creating good quality content is often the easy part. For most of us, the problem is usually finding the right idea, coming up with compelling titles and headlines and determining the right hook that will set your content apart from the millions of other pieces put out all over the web every day. As Stephen King said about writing, “The scariest moment is always just before you start.”  

It’s a little bit like composing music—once you have the melody in your head, you can start to work on the arrangement—but that first thought has to be inspired by something or someone or some special moment. Just as it is difficult for a musician to write a piece of music on demand, coming up with an idea to fit into your content marketing calendar can also be tough. Moreover, while a musician doesn’t have to write tons of music every day, a content marketer has to keep up a steady flow of high quality content daily. How do you accomplish that?

Light Bulb Moments—“Aha, Now There’s A Great Idea!”

Unfortunately we can’t just sit around waiting for that light bulb moment, but what we can do is jumpstart it. Mentally prepare to give ourselves the best chance of that productive ‘ping’. Put some electricity in the system to bring that content light bulb to life.

So what can you do to help yourself come up with great content ideas?

  1. Magic of the morning – Have you noticed that your best ideas usually come to you when you are least expecting them? How often has a spark lit up in your head when you are in the shower or brushing your teeth or on the bus to work? A good time to welcome an idea is after a period of mental relaxation, such as sleep, or after doing something equally mentally distracting. The trick is to stop actively looking for the idea and it will come to you. A simple game of Scrabble may get you started. Or pulling weeds in your backyard could set you thinking. 
  2. Brainstorm – The problem with allowing ideas to flow freely is that your brain can quickly get filled up with ideas that don’t work. Write down the issue that you are trying to solve (for your audience) and empty your brain of ideas. While you may reject the majority, there is likely to be a little gem hidden in there somewhere which can be developed into a big idea. As Ernest Hemingway said, “The first draft of anything is shit.” So accept that and keep going!
  3. Several bad ideas = 1 great idea – Sometimes it’s easier to know what we don’t want, often more than what we do. By writing down your bad ideas and answers, the mist will gradually clear about what you DO want. As the parameters narrow, that new, great idea will begin to form perfectly inside your head.

The key to continually coming up with great content ideas is finding a way to release your creativity. While it isn’t always possible on demand, by nurturing your creativity and finding a way to jumpstart that light bulb, you can feed your content marketing calendar with ideas that have the highest potential for sparking content your audience will love. Here is a wonderful presentation with lots of useful tips on how to produce good content ideas.   

Is your content marketing strategy at a point where ideas are getting stale? Does your content marketing calendar look dull and uninteresting? Talk to us at MintCopy. Call us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.