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Formatting Tips to Improve Your Marketing Content Readability

Making the Right Words Stand Out
Looks matter…especially online! They create an impression on users and communicate what your company is about through visual cues. Your marketing content can also benefit from a little visual treatment. Skimming and readability are among the most important factors for creating digital content that converts. So don’t think that once you are done proofreading for spelling and grammar that your work is done!

Here are 5 ways you can make your quality marketing content shine, using simple strategies to maximize easy formatting options:

  1. Short Paragraphs: Pare down your ideas, shorten your sentences, and separate your ideas into paragraphs that are brief.
  2. Lists: There’s a reason lists have become a popular article style online and in print; they are easy to skim through. Use bullets and lists whenever possible to lighten the load on your readers.
  3. Headings: Break up those short paragraphs further with descriptive headings that include your keywords. It will guide readers through your content and provide cues for search engines.  
  4. Bold Text: It draws the eye and adds emphasis. Show people the information they are looking for and where you want them to click.
  5. Links: Hyperlinks are beneficial for a number of reasons. One is that they allow your customers and prospects to easily navigate to more information or next steps. Link appropriately to relevant pages and include clear descriptions – but don’t go overboard with too many links or you will make your visitors lose their focus.

MintCopy provides web copywriting that delivers outstanding SEO and lead generation results for your company while achieving easy readability for users. Work with the best content writers in Canada for quality marketing content that takes into account everything from brand voice to user experience. Hire us for SEO copywriting services, PPC ad copy, press releases, and more. We can take on all your content requirements—from the shortest blog posts and social updates to full website content rebuilds.  

Work with a leading copywriting agency in Toronto for quality marketing copy that is easy to read. Connect with and engage every client or prospect.

Contact MintCopy today at 888-646-8003 or send us an email to discuss your digital content requirements.

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