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Content Marketing Blog

Add Value—The Fundamental Function Your Website Content Must Deliver

They say ‘you can lead a horse to water, but you can’t make him drink.’ A marketer knows different.  There are two basic steps – first, you have got to lead your audience to your content, and second, do something to make them lap it up.

  • Be quick: If something exciting happens in your industry, make sure you offer your perspective on it – it doesn't matter if you are not the first one to comment on the “news”.
  • Unique: Do not repeat what every competitor is already saying on their website or blog.
  • Utilize all resources: If your strong suit of communications is not content writing, make sure you spray your website with bits and pieces of whatever it is you are good at. Old Spice sales skyrocketed with their YouTube campaign and brought great traffic to their website.
  • Tell a story: Everybody loves a good story. What your content needs is a strong narrative, with elements of intrigue, anticipation and a clever solution.

Build a stronger brand by developing a continuously evolving website that adds value to your target audience.

Contact MintCopy at 888-646-8003 or send us an email to learn more about website copywriting that enhances your brand and helps garner customer loyalty.

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