Content Marketing Blog mint

Content Marketing Blog

Getting Ready to Reopen Your Business?

Make Sure Your Email Marketing Content is Ready Too!

If your business is getting ready to reopen as coronavirus restrictions lift, you’ve got a lot of things to consider. Being proactive can save you some steps and protect your brand’s image under the new normal. As you’re buying more sanitizer and cleaning supplies, getting inventory ready and confirming details to reopen your onsite business, make sure to check your digital marketing status. Emails that aren’t sensitive to customers or provide tone-deaf communications can embarrass your business and reduce your response rate. Your audience is being bombarded with emails about COVID-19. Keep your message from being deleted in an over-crowded inbox by getting your digital marketing strategy in order before you reopen.

5 Tips for Effective Email Communications During COVID-19  

You want your subscribers to engage with your email instead of simply deleting it. Here are our tips for successful reader engagement.

Only Provide Genuinely Helpful Information

Think about your customer when you’re developing an email message. What do your subscribers need to know? Determine what information you can provide that is relevant to their needs. Be honest about your limitations and capabilities. Customers are more understanding now, but they want to know the truth of the situation.

Make Emails Easy to Read Through

Most people just skim emails these days. Sending a solid wall of plain text that is unformatted may be skipped over. Use titles and bullets to outline key points. Break up long paragraphs with images that fit the tone of the pandemic. Better yet, provide links to offer more in-depth information instead of using long blocks of text. Keep your email concise and succinct.

Run Promotions with Caution

The marketing landscape has changed under COVID-19. Overt advertising was already on the decline prior to the pandemic. Consumers want practical, relevant information rather than a sales pitch. As you reopen, you need to consider the new normal. Running a promotion as you did last year may backfire. Supply chains have limited inventory. Customers may be leery about “urgent” deals.

Give Customers an Option to Respond

Let customers know that you want to listen to their needs. Provide a way for customers to contact you within the email. Ask customers what they want to hear about and how your brand can help them. This can help you better understand what kind of content you need to be sending out right now. You might get new ideas for your content strategy, too.

Check Your Existing and Planned Campaigns

Many businesses set up marketing campaigns months in advance. Make sure what you’re sending out is in alignment with current guidelines and restrictions. You don’t want a big email blast going out that suggests neighborhoods enjoy a summer BBQ party under the current guidelines!

Get the Word Out that You’re Reopening

Use your digital channels to make announcements about your business. Although we don’t know when the pandemic will pass, it’s never too early to start thinking about what the future looks like for your business. Your audience is interested in seeing how your business is managing this crisis and what it will be doing when you reopen.
If you’re overwhelmed with your digital marketing efforts, talk to the content marketing experts with MintCopy. We have a team of SEO writers and marketing specialists that can help you guide your efforts as you reopen. Let us help you prepare an email marketing strategy that connects your audience with your brand. 

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.