Content Marketing Blog mint

Content Marketing Blog

Google Co-Citation and Co-Concurrence for SEO

Google Offers Two New ‘Solutions’ for Effective SEO 
The tolling bell as the funeral parade walks towards the graveyard is for the importance of links and anchor text as a previously integral, no, vital part of any SEO campaign. Or so it would seem post-Hummingbird – Google's major algorithm change this fall. It is not an update, it is a paradigm shift, and to some it seems that much of the SEO industry is trailing in the wake of the wake, as it were.

For over a decade, links and anchor text have formed a solid base for any SEO campaign. There has been on-page optimization – including meta tags, keywords, page titles, headlines and quality content – and off-page optimization. This started off with links, and hence the keyword-heavy text which 'anchored' those links to the page. It has, however, rapidly exploded into a SEO To-Do list of epic proportions.

With the rise of social media, broadband for easy access to video, audio, smart content etc., and the proliferation of apps and tech start-ups, no Internet Marketing company nor website can ever count their job done or their budget sufficient these days.

Google, in order to maintain its market share in the search market, has to deliver to its users high-quality, relevant content. The previous algorithm (which is a combination of at least 200 factors that taken together result in deciding your ranking on the search results pages) was notably failing.

The problems are manifold and the threats are from multiple angles. Some examples are:

  • Growth in quantity of data globally – for instance, more photos have been taken in 2013 than in all of history to date.
  • Gaming of the search engines – a lucrative, frequently offshore, business has sprung up around achieving high rankings in the SERPs (Search Engine Ranking Pages) by 'cheating'.
  • Rise in mobile devices and, therefore, mobile search. Almost 50% of all searches now are on a mobile device and people want a natural language, or conversational search. Apple caters to this demand with Siri. Google has added a microphone to its search box.
  • Social networks and social media. Users spend more time now on Facebook than searching the Net.  And while there, they ask their peers for answers to queries, rather than visit a search engine.

Google's solution to the dilemma of quality and relevance has been to re-introduce two factors which have long been weighty in the algorithm, but which have been losing ground against other SEO activities – Reputation and Trust.

Enter Two New Terms In 2013 – 'Co-Citation' And 'Co-Concurrence'

Co-citation - What Google requires SEO companies and websites to do is not go out and seek inbound links from websites with the enthusiasm previously exhibited (and often penalized). Instead to be 'mentioned' or cited, preferably in the same breath or at least on the same page, as others who are trusted and reputable, be it a brand, an information source, an influencer, an expert or an established corporation. Preferably by one of the above.

Co-concurrence - Expects the proximity of keywords to a link, rather than within the anchor text of the link, which has become common practice. In the early days of SEO, the anchor text was often used as an extra space for further keywords in a sentence so as to appear natural – not to Google, but to users. Time to revert.

There are undoubtedly going to be some who seek to game this. However, it should be seen as an attempt by Google to improve not just the quality of search, but also the overall abundance of online content.

SEO companies have their work cut out finding ways to deliver on co-citation and co-concurrence. It will surely be an interesting time for all as Google continues to juggle the many cannon balls aimed at its empire in this battle. Is your content ready for this?

Speak to MintCopy today.  Call us now at 888-646-8003 or send us an email to find out more.

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.