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Content Marketing Blog

Google Is Updating Its Search Features

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

New Feature – ‘Highly Cited Label’

Google is launching a feature on Top Stories called “highly cited label.” This label identifies stories that are cited by other websites, particularly news organizations. Searchers can use this label to find the most helpful and relevant information for news stories. With so much information available online, this tool will help searchers evaluate which sources they use to get news. The only way to get this label is to be linked or cited by other sites.

New Feature – ‘About this Result’

If you’ve ever wondered about how to fact check your search results, this feature will help you evaluate information about rapidly evolving news. This feature lets users know that the published information may not be reliable and to check the source or to come back later for better information. It’s a reminder that not everything you read on the internet is valid.

What Does this Mean for Websites?

You may be wondering why you should care about these features? It may not be a big deal right away, but over time, these features could impact your site’s traffic, depending on how your stories are labelled. A story labelled “highly cited” will get more traffic than one not labelled. Keep creating high quality content that is reliable, relevant, and engaging to your audience. Google will do the rest.

Get the Right Support for Your Content Marketing Efforts

Content is vital to your marketing strategy and online presence. Let an established, experienced content agency support your content plan by providing content for your social media channels, blogs, and websites. MintCopy has creative and experienced copywriters who understand SEO to create content that is relevant and valuable to your audience. Contact us for more information.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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