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Content Marketing Blog

Okay Google, Where's MUM Taking Us?

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

How MUM Will Change Search

MUM is a powerful search engine algorithm that will add intuitive features in search to break down more complex queries. Here are a few of the features we know about:

  • More search results in different languages: MUM is trained in 75 languages, to bring you more results from around the world. MUM could bring you local travel information from sites not in your search language, translating that information to give you better results.
  • More information from different formats: MUM increases the ability to use different types of media in search. You could click a photo of a car part and ask Google where to buy it. MUM also expands how videos are analyzed and used in search to offer more complete results.
  • New recommendations: Google already offers “people also ask” search recommendations. MUM expands these recommendations in a section called “things to know.” It can take the user farther on their search journey to get more complete information.

How Should You Adjust Your SEO and Content Strategy?

Most of Google’s search updates don’t change things immediately. It’s more about the long-term aspects of search and making search display results that are relevant to the user. MUM is about making search more powerful and global, which means your content is going to have more competition. With a good content marketing plan that focuses on your authority and credibility, you can make your content stand out. While your overall SEO strategy shouldn’t require to change too much, it is recommended that you make sure you’re providing high quality content that fits into your customer’s journey. Keywords are important, but the context of your content is even more important.

Maximize the Power of Your Content

Search engine updates don’t have to scare you. When you have a strong digital content marketing strategy that relies on quality SEO elements, you can feel confident that your content will be found and valued by your audience. Partner with a content agency that can help you keep your content relevant and useful for your audience and search engines. Our copywriting services support your digital marketing plan. We can help you navigate changes to search engine algorithms to keep your business relevant in search. Contact us for more information.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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