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Google’s New Algorithm Update And What It Means To You

You may have seen recent news that Google has released another search algorithm to shake things up.  The update, Google says, will improve search results and give users a better search experience overall especially when using voice search commands.

So, Does That Mean Page Rank Is Over?

No, not at all.  In fact, Page Rank is just one of the two hundred or so ingredients that go into making the Hummingbird recipe. When Hummingbird runs a search it looks at PageRank to see how relevant the links to a page are and also whether Google deems the page to be of good quality.

Of Course My Page Is Of Good Quality.  What Do You Mean?

Well, Google looks at factors such as the relevance of links, anchor text, meta data, keywords and other key elements of a web page.  The more attention you pay to these elements, the more credit Google will give it. 

Explain Hummingbird In Easy To Understand Terms

Let’s use the analogy of a car built back in the 1940s. While it might have the best engine of a vehicle from that era, it doesn’t have capabilities like being able to run on unleaded gas and it won’t have fuel injection.  Think of Google dumping that old engine and fitting a supercharged engine that can be modified infinitely with more algorithm updates.  In fact, that engine switch happened over a month ago, but Google only told the world about it last week. 

What Does Hummingbird Mean To Me

One of the big changes that Hummingbird has introduced is the improvement of conversation search - that’s the spoken searches many people use when out and about with their smart phones.  Hummingbird also pays more attention to the entire sentence that is being said rather than just individual words or ‘keywords’.

At MintCopy we stay in touch with the latest Google updates and any other changes that are likely to affect the content and search landscape.  We don’t know yet the effect that Hummingbird will have on SEO and the user experience, but we will keep you posted. By the way, it’s called Hummingbird because it is ‘fast and precise’! 

MintCopy can help you to understand how Google works under the bonnet and how you can get the best results from your content.  Call us now at 888-646-8003 or send us an email to find out more.

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