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Content Marketing Blog

Great Content, No Audience? How To Build An Audience Development Strategy

No matter how good your content, it’s not going to do your website traffic or business exposure much good if you have no audience.  Ideally, you should start to consider your audience when formulating your content marketing strategy.  How else will you know what to publish or who to write for?

Here are some ideas that can help you to know and grow your audience:

  • Focus on subscribers.  Once a visitor has subscribed to your mailing list, you can start to target them with content they are going to enjoy and find useful.  Don’t hit them with a direct sales pitch.  Lead them along with even more enjoyable content until they start to recognise you as an authority in your industry and a name they can trust. 
  • Know your audience and what they are doing - Pre-empting what your audience wants and how they might react when reaching your website can really help your conversion rate.  Research relevant keywords, build audience profiles and tailor your content to cater for that audience. 
  • Guest posts are the way forward - Guest posts are great for building your subscriber base especially when you post on established and trusted websites with high traffic volumes.

Call MintCopy today at 888-646-8003 or send us an email to learn more about attracting the right audience and keeping them interested with fresh and engaging content.

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