Content Marketing Blog mint

Content Marketing Blog

Halloween is Over: Is Your Content Still Scary?

How to Create Content that does not Spook Your Audience
Creating useful content is about more than SEO. Your copy needs to be accurate and readable to provide value to your readers. If you have ever read a blog post that left you confused, the problem could have been a breakdown in the editing and proofreading processes. In order to wow your audience with value-driven material, you simply cannot afford to neglect the basics.

Checking your writing for grammar, syntax, and miscellaneous errors is not something you leave behind in school. In fact, you cannot devise truly valuable content without proofreading and editing. Read on to find out why these final steps are so crucial for content creators.      

The Importance of Proofing and Editing

No matter how talented and meticulous a writer might be, the final proofing and editing steps should never be skipped. Have you ever landed on a web page that was filled with errors? How did you feel about the business behind the website? Whether or not they register it consciously, when people read sloppy web content, it contributes to their overall impression of a company. If you publish material that is riddled with errors, why would potential customers believe that your products or services will be any different?      

These are some fundamental truths you should now about editing and proofing:

  • Two Separate Tasks: Proofreading and editing are not the same task. They are separate and cannot be effectively performed at the same time.
  • Editing: Editing is typically done after you have completed the first draft of your piece. You will also edit the subsequent drafts. When you edit material, you check for major errors. You should also check for proper syntax. Does the writing flow in a seemingly effortless way that makes it enjoyable (or at least, edifying) to the reader? This is the goal. On the other hand, stilted writing or overly long sentences will force readers to struggle through to the end – if they make it that far. They will not get the full value of your message, so this kind of material should be reworked. This is also the phase when you double-check facts and figures for accuracy.
  • Proofreading: Proofing is generally performed as one of the final steps of content creation. This is the stage when you check for typos and look for spelling and grammatical errors. You should ensure that the language of the document has been set for the intended audience, such as U.K. English instead of U.S. English. You should also visually scan the document for any other errors that may have been missed.
  • Another Set of Eyes: Do not underestimate the value of a second set of eyes for proofing and editing. Ideally, your team will do this as a matter of course. A fresh pair of eyes can often locate basic errors that the writer simply did not catch. Additionally, having another person edit the copy may improve the overall syntax and consistency of a piece.    

Professional copywriters know that effective copywriting is a systematic process, and it involves a variety of important elements. Editing and proofreading are two invaluable aspects of content writing. If you want to ensure that your copy is useful instead of scary, do not skip these steps when you publish content.

Remember, too, that you do not need to produce copy without help. Your content marketing efforts may be better served when you hire a team of professional content writers to assist.

MintCopy offers some of the best copywriting services in the GTA. Call us at 1-888-646-8003 for more information, or email us today. Also, please feel free to reach us via our online contact form.

 

 

 

 

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.