Content Marketing Blog mint

Content Marketing Blog

Happy Birthday Canada! We Love You!

This is the poem read by Shane Koyczan at the opening of the 2010 Vancouver Winter Olympics. It beautifully captures the spirit of this country, and as we celebrate 150 years on July 1, 2017, let’s together say, “We are more. We are Canadians, eh!”

Happy Birthday Canada! We Love You!

We Are More
By Shane Koyczan

Define Canada
You might say the home of the Rocket
Or The Great One
Who inspired little No. 9s and little No. 99s
But we're more than just hockey and fishing lines
Off of the rocky coast of the Maritimes
And some say what defines us
Is something as simple as 'please' and 'thank you'
And as for 'you’re welcome,' well, we say that, too

But we are more than genteel or civilized
We are an idea in the process of being realized
We are young, we are cultures strung together then woven into a tapestry
And the design is what makes us more than the sum totals of our history
We are an experiment going right for a change
With influences that range from A to Zed
And yes, we say 'Zed' instead of 'Zee'

We are the brightness of Chinatown and the laughter of Little Italy
We dream so big that there are those
Who would call our ambition an industry
We reforest what we clear
Because we believe in generations beyond our own
Knowing now that so many of us
Have grown past what we used to be
We can stand here today
Filled with all the hope people have
When they say things like 'someday'
Because we are more
Than a laundry list of things to do and places to see
More than hills to ski
Or countryside ponds to skate

We are the abandoned hesitation of all those who can't wait
We are first-rate greasy spoon diners and healthy living cafes
A country that is all the ways you choose to live
A nation that can give you variety
Because we are choices
We are millions upon millions of voices
Shouting, keep exploring
We are more

We are the surprise the world has in store for you, it's true
Canada is the 'what' in 'what's new'
So don't let your luggage define your travels
Each life unravels differently
And experiences are what make up
The colours of our tapestry
We are the true North
Strong and free
And what's more
Is that we didn't just say it
We made it be

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.