So, we’ve given a brief introduction to Google Hummingbird, but now we want to look into what the changes mean to professional copywriting service providers like MintCopy.
It’s all about conversational search
Google is aiming to improve the experience users have when conducting a “conversational search” - that means looking at the exact search sentence or phrase a user has typed or spoken into their Internet device and returning quality results.
For example, let’s say you ran a search for “Where is the closest place to order pizza near my home?”
So Google’s new Hummingbird engine will look into the real meaning of that sentence and the words it contains. When you enter the word “place”, Google will assume that you mean a physical store and because you mentioned “my home”, Google will check what location details it has for you and return a relevant result. You should, if Hummingbird interprets your search correctly get results showing all of the pizza shops in your local area.
So, how is MintCopy going to implement changes to cater for the new update?
Well, if you have noticed that your organic traffic reports show a significant drop between August and September, we can help. This could be down to the keywords you are using, the relevance of the content on your site and many other factors that lie deep with a web page, but which count a great deal towards your Google search results.
What we can do is analyse your content, the keywords you are using and any other elements that Google needs to determine your placement in search results. We can then formulate an effective content strategy to get you back up there in the high ranking results where you belong.
Google search doesn’t have to be complicated. Speak to MintCopy today about improving your rankings with smart content. Call us now at 888-646-8003 or send us an email to find out more.