Why Your Content Must Be the Burning Question for Your Audience!
Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.
Things to Know About PAA Boxes
When someone searches in Google, there are plenty of ways to get your content noticed. The Search Engine Results Page (SERP) lists paid ads, Featured Snippets, Knowledge Panels, PAA Boxes and much more. The PAA boxes have their own characteristics. These boxes can appear anywhere in the SERP rankings, even in lower positions. When a person clicks on a PAA box, more questions can appear in search. The types of answers to PAA questions vary, but the most common types are lists, paragraphs, and tables. According to Ahrefs, when Google pulls an answer to a PAA, it uses the same page every time that question shows up. Getting featured in a PAA is highly advantageous for your online visibility and rankings.
Optimize Content for People Also Ask
Unfortunately (or fortunately!), there’s no way to pay to get included in the PAA. It’s all based on Google’s algorithms. Your copywriters must use proven best practices for content:
- Provide high-quality, well-researched content. Answer the questions people have about the topic.
- Make your content easy to read and digest. Use a conversational tone of copywriting. Provide complete questions and answers within the content.
- Update outdated content. Research new questions and add to content that you’ve already published.
- Research keywords and use resources to find questions that people do ask to support your SEO strategy.
Focus on End Results
Getting listed in the top SERP features takes time, experimentation, and analysis of your results. You may not see immediate results, but over a few months, you should see a steady increase when you follow best practices and work at increasing traffic through different channels. If you are struggling with a content plan or not seeing results, work with a content agency to give you more content while you focus on your business. MintCopy has a team of writers that can help you create content that is relevant to your audience with keywords that boost your search engine rankings. Contact us to get more information.