Digital marketing has exploded into our lives over the past ten years and has forced its way onto every screen in our homes and in our pockets. Where once digital advertising was confined to radio and TV, it is now present on our phones, tablets, laptops and even our watches. How are you coping with this marketing revolution? Are you struggling to keep up, or are you looking forward to the next big digital marketing breakthrough?
How is Digital Disruption Affecting your Marketing Efforts?
Marketers are having to constantly adapt their methods of advertising in order to keep up with consumer browsing habits, and the devices they use to do this. Where once marketing methods were the driver of consumer shopping and spending habits, consumer behavior is now largely driving which marketing techniques work best. Your competitors’ efforts may also be pushing you to consider new methods you had not looked at before.
These marketing disruptions may be causing you some worry, but when you know how to harness them, you can turn them into a positive that helps you to stay ahead and engage your target audience. It’s all about developing a robust digital marketing strategy that gives you achievable and sustainable results.
How to Turn Digital Disruption into A Positive Experience for You, Your Business and Your Audience
The secret to adapting and working with digital disruption is to focus your attention on your customers. Good customer relationships translate to more revenue, becoming a recognized and trusted brand, and building a sustainable business.
One of the most positive aspects of digital disruption is the personalization benefits it brings to your marketing efforts.
Here are 5 ways you can harness these positives, and make digital disruption work for your business:
- Create real and memorable content - Your audience will see right through that blatant sales pitch or the free trial that asks them for their credit card details. Offer real content that gives them something useful for free. Keep it brief, but make it count.
- Make it worth their while - If you are aiming to collect data from your target audience, give them something in return. You could open up an exclusive area of your website to them, or offer them a free eBook as a thank you gesture for their time.
- Pay attention to email behavior - If you regularly send out campaigns over email, pay attention to the recipients who are opening and responding to your marketing efforts. These are your most valuable and responsive prospects—they are open to engagement.
- You can’t be amazing all the time - Don’t try too hard. Use the marketing channels that work best for you, and don’t try to be all things at once. If you don’t have a big blog post in you today, try sending out an insightful or educational tweet instead.
- Try to shape consumer behaviour using social media - Most consumers trust their peers more than they would a brand, and social media is where many consumers share their experiences. Focus on creating truly positive and memorable social media content with your followers so they will spread the word far and wide.
Listen to Your Target Audience and Let Them Guide Your Marketing Strategy
Let your target audience show you the way to effective marketing. If they are using your Facebook page regularly and they are responding, give them lots of regular, juicy content. If they are commenting on your blog, make sure you comment back and post regularly. If your closest competitor starts using Pinterest, look into ways you can do the same, but in a more effective way. You can’t beat the digital age, but you can certainly make it work for you.