What is an Infographic?
Infographics are a fun and easy way to learn about complicated topics using visual tools. As they say, a picture is worth a thousand words. And the best part is, people love to share content like this!
It is estimated that 65% of us are visual learners – we can learn more quickly and easily when a topic and data is presented in pictures, rather than in text. It would seem there are also scientific reasons why the brain craves Infographics, which this Infographic from Neomam illustrates beautifully.
Infographics have been around in one form or another for about 500 years, although one could also argue that cave paintings and hieroglyphs often shared information in pictures too.
With the growth of the Internet, and the need to share increasingly complex information to wider audiences, the use of Infographics has exploded. There are so many examples of great Infographics online, covering every subject imaginable—from superhero powers, through all the different computer games controllers, to Infographics that make science understandable.
How Infographics Can Help Your Content Marketing Strategy
Infographics are another tool in our content marketing armory. Many of us forget that good SEO includes content marketing which is not just quality copy, but also includes video, audio and images. Look at any SERPs page and you will see that the first page results nearly always include images and video.
There are now many easy to use tools for creating Infographics online, such as Visual.ly and Easel.ly. There is no shortage of inspiration online and undoubtedly within your own company there is plenty of information and data to create compelling, easy to market and shareable Infographics.
Before you engage a designer or get to work creating Infographics, talk to MintCopy. We can help gather the required research facts and write compelling text to include in your Infographic. Call us now at 888-646-8003 or send us an email to find out more.