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Content Marketing Blog

Is a Blog a Good Investment for Your Brand?

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

What Content is Being Published?

Bloggers have multiple formats for content. The most popular types of content that bloggers publish is how-to articles and lists. Although 24% of bloggers reported publishing webinars, the popularity of webinars declined from last year. Webinars were also the least popular of the types of content among bloggers surveyed. Most blogs published were between 500 to 1500 words. Only about 4% of bloggers wrote long-form content, over 3,000 words.

What Types of Content Gets Results?

Just because bloggers publish content doesn’t mean they see results. Overall, the survey found that the most popular types of content that was published didn’t correlate with success. Bloggers who published the most popular type of content, the frequent how-to articles, did not report success. Strangely enough, the least popular types of published content, roundups, gated content, and webinars, seemed to get the strongest results. The bloggers also supported visual content when seeing “strong results.” Blogs that used four or more pictures seemed to get better results.

What Promotion Techniques Get Results?

The survey did find that bloggers who publish consistently get better results. The most popular method to share and promote content was through social media and email marketing. The least popular method of sharing content was through influencers. But the surveyed bloggers got the best results when they used influencers. Social media and email work, but influencers can drive results.

What Challenges Do Other Bloggers Face?

The surveyed bloggers identified their biggest challenges. Do any of these ring true for you?

  • Finding time to create and promote content.
  • Getting traffic and visitors.
  • Creating quality content and enough content consistently.
  • Coming up with topics that are relevant and interesting.
  • Finding support within the organization.

The information from this industry survey can help you analyze and refine your content strategy. It’s good to know that you’re not the only one who wonders whether keeping up with a blog is worth the effort! If you’re struggling with content creation, a content agency might be the partner you need. Contact MintCopy to learn more about content services that can help you stay on top of your blog.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://www.orbitmedia.com/blog/blogging-statistics/

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