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Content Marketing Blog

Is Your Content Getting Lost?

Cut Through The Clutter—Here’s How…
With so many different content marketing options available to you, it can be hard to know where to start when it comes to promoting your business online. Some people may tell you to start a blog, others may tell you that video is the new blog, or you might be told to forget your website altogether and focus on social media marketing instead.

But which medium or channel is best? Should you be using all of them? Do you need to create different types of content for each channel? Managing your content can become a challenge and you could find you get just as lost as your content does along the way.

Content Is King, But Only When You Get It Right

The fact remains that content is still king and will continue to be for as long as Google ranks websites based on content and your target audience is receptive to it. However, it is only king if you know what to do with it to get the best results. While there may be the temptation to use every type of content out there to market your brand, you could risk your sales message being lost in the clutter.

How to Get Your Message Heard Above the Noise

Imagine opening a book and finding that it is written in a language you don’t understand. You would no doubt close the book immediately and move onto another. This is what could be happening when people visit your website or blog. They could become so lost in the noise of cluttered content that they leave in droves never to return.

Here are some ways you can ensure your content is to the point, clear and engaging:

  1. Only publish relevant content - post topics that you think your audience will be interested in.  A blog is a great place to share ideas, news and opinions.
  2. Only publish what you can manage - many people take on too much too soon. They have Twitter accounts here, Facebook pages there and the whole thing can become one unmanageable mess. Why not start by publishing your blog posts and then adding the links to your posts on your social media channels? This keeps your content fresh, consistent and flowing without you needing to think too hard.
  3. Use short form video - if your website is becoming too wordy or you want to create more impact, short form video is a great tool.
  4. Use images - they say a picture can tell a thousand words. Use meaningful and relevant images on your blog and social media channels in addition to text.

When it comes to content marketing, we know a thing or two about getting your message heard. To find out more, call MintCopy at 888-646-8003 or send us an email.

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