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Keep Your Content Healthy!

by Sheetal Pinto - Published on 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Content marketing is slowly become a necessity for hospitals, health care institutions and independent professionals. It’s one of the most effective ways to deliver correct, verified information to patients who are looking for medical answers online. A patient-centric digital presence has the power to save lives.

Health Is Wealth – and Your Content can be a Treasure Trove

Hospitals and other healthcare industry players are in a unique position with their content marketing strategy: their expertise is scarcely questioned. They don’t have a shortage of experts either, giving them an abundance of material that can be posted online. The Mayo Clinic is a great example of a healthcare institution that’s made the most of its position.

The Mayo Clinic was one of the first institutions to instill a patient-centric content marketing strategy, which aims to answer questions that are commonly asked by patients online. They also have a large base of resources available online, which includes treatment plans and patient care blogs. Their content doesn’t just attract a lot of clicks, it also builds and solidifies credibility and trust. Mayo Clinic is one of the top searched health websites on the internet.2

A Balanced Diet of Content

When it comes to creating content, there are many effective methods and tools that can help healthcare professionals and their businesses ace the digital marketing game. Here are a few of the most relevant recommendations:

  • EAT Better: Well, that too. But E-A-T in the SEO world refers to something else. Google remains the top used search engine, and their algorithm favours three important things: Expertise, Authority and Trustworthiness. Good user experience and references will help your content’s ranking rise on the search page.
  • Give ‘Em Health: Give your audience the answers they’re looking for. Consider your expertise and ideate all the possible questions someone might have about your field. By answering those questions in your content, you’ll build trust and validity.
  • Match Made in Metal: Make sure your content can be received on different kinds of technology, not just screens. Voice activated assistants are an integral part of modern households. Make them an integral part of your content production.
  • Geotag, you’re it! Geotargeted content helps connect your audience with facilities, programs or assistance near them. It’s also an efficient way to make sure people are getting the right information for their geographic area, without getting them lost in an information jungle.

These recommendations only scratch the surface of healthcare content marketing, but it’s important to keep them in mind. Establishing a strong basis will help you slowly develop your content marketing strategy and reach the right audience at the right time. As it continues to get easier for people to post their thoughts online, it’s important for real healthcare expertise to shine.

You have the material, but lack the tools? Our team of trained SEO copywriters at MintCopy can help you create effective content for your business. Our agency, headquartered in Ontario, Canada, can help you produce consistent, high quality content with the best SEO practices.

You can reach us online or call toll free at 1.888.646.8003.

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Filed under: content agency, content marketing, content strategy, SEO copywriters

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