Content Marketing Blog mint

Content Marketing Blog

Don't Have Time to Create Content Regularly?

Your Audience Has No Time for You Either!
Producing content on a regular basis isn't easy. It takes time, energy and discipline—some of your most valuable resources are required to create a posting schedule and then stick to it.

However, don't think you're the only one with time difficulties. Your audience doesn't have time for you either! They don't owe it to you to stay interested in your business or to read your blog. You have to give them strong reasons to give you their prized attention.

They have a lot going on, and you know from your own experience that our lives are busier than ever before. There has never been more strain on our time than there is now due to the fast nature of modern life. Our jobs are busy, our family lives are full of activities and there is always more to do than time to do it.

It's not just that our audience is busy—their attention spans, and in particular the attention span of web users is shockingly low. According to the National Center of Biotechnology Information, the average attention span of human beings is only 8 seconds. That's 8 seconds to grab audience attention—an entire second less than that of a poor goldfish in a bowl! So in a nutshell, you have about 2 short sentences to win or lose your audience.

Here are some more statistics: The average office worker checks their email 50 times a day and checks their smart phone 150 times a day. You have to go to greater lengths to produce higher quality content if you want content marketing to work for you.
The fact is your audience doesn't have time for you, so how can you afford not to make time for them?

Figure Out Where Your Time Is Being Wasted

Start by mapping out each step of the production process from start to finish. Determine how many ideas your team can come up with each week, how many hours per day your writers can realistically spend writing drafts, and how long it takes for those drafts to be approved and edited. Maybe you find that most of your time spent is in the approval process. You can focus more on that phase, and determine what it is that takes so long, and how you can make this time more efficiently spent. You may find that the ideas are all there, but the reason for less-than-adequate publication is because of the editing process.

Set Realistic Goals. Fix the Issue

Once you identify where your time is being wasted, you are now able to set realistic goals that you are more likely to achieve on a consistent basis. It doesn’t mean that your writers aren’t capable of producing quality content, aren’t good at research, or simply aren’t motivated; you probably have set your sights too high. If your writers are coming up with 20 ideas and drafts for articles, but you only have time each week to review and edit 1 of them, let your writers focus less on idea generation, and more on other tasks, such as research, content trends analysis, social data, etc.

You can also look at finding a way to fix your time-wasting weak spot in the production process, and figure out a way to make this faster. You may wish to hire an additional editor to take on more drafts, or shift your writers’ responsibilities, making some of them focus on ideas and others on editing.

Think quality over quantity, but also create content on a consistent basis. Just because you may not be able to hit that 20 articles-a-week goal, it doesn’t mean that your team can’t produce quality content on a weekly basis.

Not seeing the kind of content creation results you want? Need help determining where your time is being wasted and how it can be better utilized to produce results? Contact us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.

Sheetal Pinto - 8/10/2023 06:00

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,…” The opening paragraph of “A Tale of Two Cities” is considered one of literature’s greatest openers. Back in 1859, in times when reading books was possibly one of the few indoor entertainment activities people engaged in, Charles Dickens had the skill to hook the reader right at the start. Of course, he also had the skill to finish with a flourish — “It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known.” That closing line is among those most praised in literature.

Getting back to the point—you can transform every introduction into an irresistible hook that commands your audience's attention. Here are some ideas for creating an opening that will resonate with your audience and stay with them. 

Sheetal Pinto - 7/27/2023 06:00

Your Audience Cares about Smart Content (and so does Google!)
The length of content has been hotly debated for years. Ask the experts and you’ll get opinions that favor either side. It's like an ongoing arm-wrestling match between two equally fierce contenders. In the blue corner, we have the heavyweight champion of information, the Long-Form Content. With its vast word count and lengthy videos, it's like an all-you-can-eat buffet of knowledge. In the red corner, we have the nimble and attention-grabbing Short-Form Content. Like a swift and satisfying snack, it quickly captivates your audience. Think hors d'œuvres (or amuse-bouche if you want a ‘fancier’ analogy!).

Long-form content has benefits of keeping your reader engaged. Short-form content can grab the reader’s attention without a big commitment. Which one suits your needs? Let’s dig deeper to answer that question. 

Sheetal Pinto - 7/13/2023 06:00

Borrow Success Tips from Netflix!

What's the most common backup plan for winding down? Umm… Netflix and couch time?
It's fun, relaxing, and fantastically, never gets old.
What if you brought that same magic to your content? Content marketing revolves around engaging and retaining the attention of your audience — and no one does that better than Netflix. It's not enough to simply produce content; you need to create an experience that keeps your audience coming back for more. Our experienced copywriters have some useful tips to tell you how.

Sheetal Pinto - 6/29/2023 14:58

Create Content to Engage Your Technical Audiences

Hey there, manufacturing mavens! Welcome to the wacky world of digital marketing, where creativity reigns and humour is the secret ingredient to winning over your technical audience. We get it, and we do understand—your industry may seem as serious as a CNC milling machine, but your content doesn’t have to be the same. There is a way to break the monotony and loosen those bolts of seriousness. Here is our simple guide into the realm of conversational content that will engage even the most technically inclined folks. So, grab your safety goggles and buckle up for a whimsical ride into the world of manufacturing content marketing!

Sheetal Pinto - 6/7/2023 06:00

Picture this: you're out on a beautiful sunny day, casting your line into the deep sea of marketing. But instead of using a regular old worm, you're armed with the mighty power of content. Content marketing is like the perfect bait that attracts your target audience and hooks their attention.

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.