Content Marketing Blog mint

Content Marketing Blog

Don't Have Time to Create Content Regularly?

Your Audience Has No Time for You Either!
Producing content on a regular basis isn't easy. It takes time, energy and discipline—some of your most valuable resources are required to create a posting schedule and then stick to it.

However, don't think you're the only one with time difficulties. Your audience doesn't have time for you either! They don't owe it to you to stay interested in your business or to read your blog. You have to give them strong reasons to give you their prized attention.

They have a lot going on, and you know from your own experience that our lives are busier than ever before. There has never been more strain on our time than there is now due to the fast nature of modern life. Our jobs are busy, our family lives are full of activities and there is always more to do than time to do it.

It's not just that our audience is busy—their attention spans, and in particular the attention span of web users is shockingly low. According to the National Center of Biotechnology Information, the average attention span of human beings is only 8 seconds. That's 8 seconds to grab audience attention—an entire second less than that of a poor goldfish in a bowl! So in a nutshell, you have about 2 short sentences to win or lose your audience.

Here are some more statistics: The average office worker checks their email 50 times a day and checks their smart phone 150 times a day. You have to go to greater lengths to produce higher quality content if you want content marketing to work for you.
The fact is your audience doesn't have time for you, so how can you afford not to make time for them?

Figure Out Where Your Time Is Being Wasted

Start by mapping out each step of the production process from start to finish. Determine how many ideas your team can come up with each week, how many hours per day your writers can realistically spend writing drafts, and how long it takes for those drafts to be approved and edited. Maybe you find that most of your time spent is in the approval process. You can focus more on that phase, and determine what it is that takes so long, and how you can make this time more efficiently spent. You may find that the ideas are all there, but the reason for less-than-adequate publication is because of the editing process.

Set Realistic Goals. Fix the Issue

Once you identify where your time is being wasted, you are now able to set realistic goals that you are more likely to achieve on a consistent basis. It doesn’t mean that your writers aren’t capable of producing quality content, aren’t good at research, or simply aren’t motivated; you probably have set your sights too high. If your writers are coming up with 20 ideas and drafts for articles, but you only have time each week to review and edit 1 of them, let your writers focus less on idea generation, and more on other tasks, such as research, content trends analysis, social data, etc.

You can also look at finding a way to fix your time-wasting weak spot in the production process, and figure out a way to make this faster. You may wish to hire an additional editor to take on more drafts, or shift your writers’ responsibilities, making some of them focus on ideas and others on editing.

Think quality over quantity, but also create content on a consistent basis. Just because you may not be able to hit that 20 articles-a-week goal, it doesn’t mean that your team can’t produce quality content on a weekly basis.

Not seeing the kind of content creation results you want? Need help determining where your time is being wasted and how it can be better utilized to produce results? Contact us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.