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Know These Basics Of Social Media Content Marketing

For your content to have a positive impact on your business, you need an engaged audience. You must put in the time and effort to build that audience and to do so, you need to have relationships with your readers. Social media has made this far easier than in the past, so ignoring social media will restrict your audience and hence your reach through content marketing.

Social media can be a time-sink though and does require careful time management. Needless to say, it is also one of the most effective small business content marketing strategies currently. And it is very useful for building relationships and finding new audiences.

So, taking all of the above into account, and to make your life easy, MintCopy is putting together this informative series on content marketing—with a big focus on different social channels. Simply take a few minutes each day to perform one or more of the steps we will recommend in the coming weeks and you will soon find which techniques work best for you. If a technique is too time-consuming for the results it generates, or does not bring noticeable reports – drop it. There are hundreds of methods to reach your target audience, so keep experimenting.

Let us assume that your content is created, published on your own website or blog, and that you now have a link to share that will bring you measurable results.

Remember  These Fundamentals About Social Content Marketing

  • Create a short URL for your content using a service such as Bit.ly and register with the shortening site so that you have access to the statistics for that URL.
  • Keep a spreadsheet of all your content that you wish to market that includes the title, a short description, the short URL and also the longer URL directly to your site. This will make it very simple to share your content easily and quickly when required.
  • Remember, that developing relationships and building your audience on social networks takes time. Slowly, slowly, catchy monkey!

Next time we will look at some great ways to use Twitter for your content marketing goals.  

For your social media content marketing needs, call MintCopy at 888-646-8003 or send us an email.

    

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