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Content Marketing Blog

So Coming Back To The Question: How Do You Optimize In This Brave New World Of Search?

Firstly, it's not a brave new world per se. The world of SEO has always been like this, but many have missed what is required.

Long Tail Optimization

Understanding the ramifications of long tail is important. Many have been optimizing pages for single or dual terms, rather than for multiples, and also not focusing on sufficient numbers of keywords. This has never been a particularly effective practice as the quality of content tends to suffer when it is created purely for limited optimization.

What is required is for you to optimize by theme or topic, incorporating as many of the relevant keywords and terms within your copy. This also offers content of a higher value than some stilted copy intended to include your identified high ranking keywords umpteen times.

Natural Search Optimization

Natural language search is evolving - search of this type is a user-initiated question to be answered.  Therefore, your copy needs to not only answer those questions, it will also need to ask them within your content. That is, until the search engines anticipate the answers based on the most popular results. They are already doing this with factual questions.

No longer do you just need to profile to understand who your users might be, you also need to understand what question that user may ask and also how that question is likely to be phrased.

So, as we go into 2014, remember one thing that will never, ever change about Internet marketing and SEO – it is not about the search engines.

It is about:

  • the visitor to your website who holds the purse-strings for your success and failure
  • your products and services being better than ever – and those of your competition
  • your content and copy being the most interesting that there is
  • how well you network socially (social signals)
  • how loyal your customers are encouraged to be (CRM)
  • how you deal with everyone you come across, online and offline. 

Struggling to create valuable content that will please Google and your customers? MintCopy can help. Our SEO writers are trained and experienced to deliver high-quality content that meets Google’s expectations as well as those of your target audience. Give us a call at 888-646-8003 or send us an email.

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