Content Marketing Blog mint

Content Marketing Blog

Market Your Content On Twitter

Quick, Easy And Free Content Marketing Opportunities Using Twitter.
In this piece, we will cover how to build your Twitter presence, find your audience, and socialize.

  1. Open a Twitter account if you do not already have one. Take a few minutes to learn how to use Twitter.
  2. Replace the egg icon at the earliest opportunity with your logo or a photo. Add a short bio explaining who you are or what your business does with a link to your website or blog.
  3. Each day, or 2-3 times a week if you cannot afford more, look for people to follow who a) tweet items of interest to you and your business/sector (this will help to inspire you for new content and keep you informed of industry news etc) b) follow equally interesting people and c) where possible, are active on Twitter in TweetChats, industry events, hashtags important to your audience and you. Follow these people. Do NOT follow celebrities unless that is your industry.
  4. At the outset on Twitter, you will find you are following many more people than follow you. This is normal unless you are a celebrity or household name! However, you need to persuade people to follow you so make sure you Tweet regularly. Not sure what to Tweet about? Think about why you are using Twitter – it is not to broadcast, it is primarily at the beginning to build relationships and be social, so talk to people. 
  5. Take your lead about what to Tweet from those you follow. Do not be hesitant to answer or ask questions, or to reply, or to get involved in a discussion or TweetChat.
  6. Twitter will suggest people you should follow based on who you follow already. (This is why it is wise not to follow celebrities as those are all the recommendations you will get and they serve little purpose for your business goals). Take a look at the bio of the person suggested, read a few of their recent Tweets, check out any conversations they are having with others and decide whether or not to follow them. Twitter's suggestions can be way off the mark, so don't assume that every recommended follow is a good one.
  7. If you have found a good blog, see if there is a Twitter account to follow too. Then you can make a mention on Twitter that you liked xyz article or to ask further questions of the author or company.
  8. Download either TweetDeck or HootSuite to make navigating Twitter easier. Spend a little time learning to use the tool you have chosen as it will save you time in the long-run with your conversations, mentions, engagement and hashtag monitoring.
  9. Monitor hashtags to find people to follow, for events and for subject or industry specific discussions. Use TweetDeck or HootSuite  to make this very simple. Then, you can regularly drop in to see what is being said on the topic and hopefully contribute with a link to your content.
  10. Each day there are TweetChats on multiple subjects. These can be very fast-moving, chaotic even, but are an ideal opportunity to find people to follow interested in the same subjects as you. A TweetChat will use a hashtag (#) to keep everyone in the same place. When you are ready to get involved in the discussion, remember to use that hashtag so your Tweet shows to all participants.
  11. Check your account regularly to see that is not being followed by spambots. These are automated accounts that can cause havoc if they are malicious. Tell-tale signs of Twitter spambots are an egg instead of a picture, no tweets, few or no followers, raunchy photos, badly written Tweets that make no sense, missing bio, too good to be true offers, etc. Twitblock is a useful tool for finding spambots on Twitter so you can block them.
  12. Do not simply broadcast - you also need to engage. This means diving into conversations, providing answers that you know will be helpful, and making sure your Twitter timeline has examples that show that you have more than just a one-way monologue. Each time you log on, look for an opportunity to reply to someone or to ReTweet an article, link or image that you like.
  13. #ff is FollowFriday. It is the TwitterSphere's chance to share a Like for someone on Twitter with your own followers.  And boost the odd ego. So, if someone posted something you thought was great during the week, or helped you out, or brought your attention to useful content, Tweet “#ff @[theirTwittername] for [give reason]”
  14. If you have real friends on Twitter, ask them to help out with your marketing by ReTweeting your Tweet that mentions your content to their own followers. Once you are established on Twitter, this will begin to happen with your own followers automatically.

There are a zillion more things you can do on Twitter to build relationships but let us look at how and when to market your content.

  • We have already mentioned TweetChats and these often provide multiple opportunities to drop in a link to your content during the chat. Do not overdo it or it will be viewed as hard sell. Some TweetChats follow an agenda and list the questions or subjects under discussion prior to the chat. This will give you a chance to mark (in your content spreadsheet) possible content that you could share as a valuable part of that discussion.
  • Events and Conferences. Many events, even very small, niche events, now have a hashtag for discussions prior to, during and post the event. These are an ideal opportunity for you to get involved, especially if the speakers are on a live stream. You can often add further information to complement the speaker and exhibit your own knowledge or experience on the matter. Some of these links may not be your own, but posting these as well will help build your reputation as someone who 'knows their stuff'.

Hashtags are used to bring together people with a similar interest and can be very short-lived, e.g. for breaking news or similar. However, some last for eons or are well-known to many interested in the subject. When reading other people's Tweets, take note of the hashtags being used. Open a new column in TweetDeck to see what else is being said on the topic and whether you can add value (e.g. with a link to your own content).   

Need help with  content marketing on Twitter? Call MintCopy at 888-646-8003 or send us an email.

    

Share


Recent Posts

Sheetal Pinto - 6/20/2024 06:00

Content Marketing Ideas You Can Use

In today's marketplace, sustainability is no longer just a buzzword—it's a business imperative. As eco-consciousness continues to rise among consumers, small and medium-sized companies recognize the value of integrating green initiatives into their operations and communications. Content marketing is a powerful tool to highlight these efforts, build brand trust, and engage with a growing demographic of environmentally aware customers. Here are some effective content strategies to help your brand shine in the eco-conscious landscape.   

Sheetal Pinto - 5/23/2024 06:00

But Play by the Rules and with a Clear Conscience

My last blog post was the first time I ever wrote about a deeply personal experience. It certainly was heartwarming and overwhelming to receive so many kind and encouraging messages from family, friends, co-workers, clients, and even some past students and interns. Thank you! Some business associates and clients also responded with feedback on my comments about the “AI-generated content elephant in the room”. Healthy discussions ensued and I want to clarify that I am not against AI-generated content. If your small or medium-sized business has time and budgetary limitations, and you cannot hire a content agency, professional copywriters, and SEO content writers, then AI tools may be the way to go. I’ve summarized the key questions clients are asking about this.

Sheetal Pinto - 5/14/2024 17:31

MintCopy’s Content Writers Are Ready to Power Up Your Game!

Hey there, wonderful readers!

It feels surreal to be back at my keyboard, tapping away after what seems like a lifetime. If you're wondering why I've been MIA, let me catch you up to speed. Towards the tail end of 2023, I found myself in a bit of a pickle, or rather, a crumpled mess of metal and broken dreams on the side of the road. Yep, yours truly was in a gnarly car accident that left me with more than just a dent in my bumper. I was in shock from an explosion that sounded like a small bomb going off, and 2000+ pounds of force hitting me like a bolt out of the blue.

Sheetal Pinto - 11/23/2023 06:00

Why Quality Content Still Is, and Will Always Be Important

Ever pondered the intricacies of Google's search process? In the blink of an eye, the algorithm serves you tailored answers to your queries. It's a seamless dance of technology and user intent. Google's mission is crystal clear: deliver precisely what users seek. At the heart of their business model lies the commitment to provide top-notch search results. As your copywriters craft content, steer away from rigid algorithmic formulas that are in a perpetual state of flux. Instead, dive deep into understanding user intent and champion the creation of content that resonates with quality, setting your brand apart in the ever-evolving digital landscape.

Sheetal Pinto - 11/2/2023 00:03

Let Your Local Retail Business Outshine Big Box Stores!

It’s a common misconception—bigger is better. As a local retailer, you know that isn’t true. With your personalized attention, carefully sourced, unique products, and a charmingly different brand experience, you can serve holiday shoppers far better than many big box stores. To do that, however, you have to start with drawing attention away from those mega retailers to your local business. Here's a 10-point checklist that will have you competing with those brand name stores and leaving a trail of tinsel envy.

Sheetal Pinto - 10/19/2023 14:03

Connecting with Your Audience

In today's fast-paced digital age, businesses often rely on automation and AI-generated content to reach their audience. While these tools have their merits, nothing can truly replace the authenticity and impact of content that speaks from the heart. The ability to forge genuine connections and elicit emotions from your audience is where the magic happens. Let me illustrate this with a recent experience.

Sheetal Pinto - 10/5/2023 06:00

10 Insightful Tips to Refine Your Content Strategy

Picture this: you're strolling down the street, leash in hand, with your furry friend by your side. As you navigate the sidewalks, you might be able to rediscover the art of content marketing – one step at a time. Yes, you read that right! There are uncanny similarities between dog walking and effective content marketing. Intrigued? Let's take a leash and dive into some pawsitively awesome tips, tricks, and techniques you can apply to your content strategy. As your friendly pooch does her ‘moonwalk’ and you prepare to ‘stoop and scoop’, you can soon declare, “We have liftoff!” Engage your audiences and achieve greater lead conversion with content marketing that works. Happy to share our top 10 tips—keep reading!

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.