And the Perks of Gaining SEO Insights!
How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.
SEO Metric #1 - Increase in Conversions
Although you may want to see your content make a sales conversion, not every piece of content is designed to make a sale. If your call to action is to sign up for a newsletter or to download a white paper, you can use those metrics to show that your content strategy is working. Essentially, you have to ask whether your content is making the audience take the desired action. If it isn’t, then you’re not getting a good ROI.
SEO Metric #2 - How the Pages Rank
SEO isn’t a microwave oven. You can’t put a bunch of copywriting out on the internet and expect immediate results. It’s more like a slow cooker in that it’s going to take a while to get results. You can also look at how your website is ranking for the keywords you’re using. Ideally, as your copywriters build authority on your site around one topic, Google and other search engines are ranking those keywords higher each month. If you’re seeing growth, your strategy is working. Your content is becoming more discoverable, even though it can seem slow.
SEO Metric #3 - Increase in Organic Website Traffic
As your pages rank higher in search, you should see an increase in website traffic, especially in comparison to traffic before you started investing in SEO. Unfortunately, it can be difficult to measure conversions based on SEO, because many customers come back later, even weeks later, to make purchases. Website traffic alone can’t be an indication of ROI, but it does indicate that more users are finding, seeing, and hopefully sharing your content.
Measure Content Marketing Results with Relevant Metrics
If you’re investing in SEO and content, it can be difficult to measure how well your content is performing because SEO is a long-term game. Visitors may not immediately take the next step, but they may do more research before returning to your site. The key is to ensure that your site is ranking higher and getting more users interested in your content—interested enough to be engaged and to take the desired actions. Work with a content agency who can help you create interesting and relevant content that matters to your audience. MintCopy has experienced SEO and content writers to help you build an online presence.