Make Sure Your E-Commerce Content is Search and User Friendly
Under COVID-19, more businesses are having to focus on their e-commerce platform. Traditional marketing is no longer sufficient for most organizations. If you’re building your e-commerce site to compete in the marketplace, you need to focus on quality content. SEO content drives search, which brings customers to your site. Content that is relevant to customers converts into sales. Customer engagement on your website boosts your SEO results. Content will be the driving force behind your digital marketing efforts as you transition your brick and mortar business to compete online.
3 Areas to Focus on when Creating Content for an Online Store
When you’re ready to start writing content, it’s important to have a plan. You want consistency across your website, social media and in-person presence. To create e-commerce and other types of digital content that engages and converts, start with these areas:
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Establish a Strong Brand Voice
Whether you’re adding photos or writing an article, you need to think about your brand voice. Ideally, you should already know what constitutes the essence and core value of your brand. This is how you want to sound and look when telling the story of your business. It’s how you approach your customers, when you’re greeting them, when a customer returns an item, or when someone needs information.
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Explore Creative Photography
The images on your site are just as important as the words. The pictures you use need to mirror your brand voice and evoke those elements in the consumer. High-quality photos, preferably professionally taken, can give your e-commerce site a greater level of interest and authority. Think about what kinds of photos would resonate with your customers. Invest in imagery that supports your brand.
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Ensure Professionally Written Copy
When customers arrive at your site, you want them to know that you’ve put thought into what they see—that you’ve created content with their needs in mind. Every page of your website needs high quality content, from the home page to your privacy policy. Having multiple pages on your site that are well-organized helps you build content that customers want and need, while maintaining good structure and flow. Here are some of the pages that you want to create:
- Home - the first page of your site that customers may see. It should include navigation, contact information and general descriptions about your organization.
- Products - product pages should include relevant details about each product, not just “marketing fluff”!
- About - your brand’s story and mission statement.
- Store and location list - if you have multiple locations, this can be helpful to consumers.
- Contact page - an easy method for customers and vendors to contact you.
- Shipping/Returns - information that tells customers your policies and provides customer service.
- FAQs - questions that you are asked all the time.
Remember, all written copy needs to be filtered through your brand voice.
Quality Content Is an Investment in Your Online Business
Engaging content isn’t only for customers. Search engines use the information on your pages to rank for search. Poorly written website content may not rank high enough to reach customers. Once customers find your page, they want professional writing. Consistently high-quality content is an assurance to your customers that your business is professionally run and maintained.
You don’t have to create content for your e-commerce site on your own. Partner with the marketing experts at MintCopy to have the best SEO writers provide copy that engage your customers. We can help you find your brand voice and provide marketing support to set your e-business on a good track for SEO.
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Resources:
https://www.convinceandconvert.com/content-marketing/how-to-create-ecommerce-content/