Content Marketing Blog mint

Content Marketing Blog

Moving Your Brick and Mortar Business Online?

Make Sure Your E-Commerce Content is Search and User Friendly

Under COVID-19, more businesses are having to focus on their e-commerce platform. Traditional marketing is no longer sufficient for most organizations. If you’re building your e-commerce site to compete in the marketplace, you need to focus on quality content. SEO content drives search, which brings customers to your site. Content that is relevant to customers converts into sales. Customer engagement on your website boosts your SEO results. Content will be the driving force behind your digital marketing efforts as you transition your brick and mortar business to compete online. 

3 Areas to Focus on when Creating Content for an Online Store

When you’re ready to start writing content, it’s important to have a plan. You want consistency across your website, social media and in-person presence. To create e-commerce and other types of digital content that engages and converts, start with these areas:

  1. Establish a Strong Brand Voice

Whether you’re adding photos or writing an article, you need to think about your brand voice. Ideally, you should already know what constitutes the essence and core value of your brand. This is how you want to sound and look when telling the story of your business. It’s how you approach your customers, when you’re greeting them, when a customer returns an item, or when someone needs information.

  1. Explore Creative Photography

The images on your site are just as important as the words. The pictures you use need to mirror your brand voice and evoke those elements in the consumer. High-quality photos, preferably professionally taken, can give your e-commerce site a greater level of interest and authority. Think about what kinds of photos would resonate with your customers. Invest in imagery that supports your brand.

  1. Ensure Professionally Written Copy

When customers arrive at your site, you want them to know that you’ve put thought into what they see—that you’ve created content with their needs in mind. Every page of your website needs high quality content, from the home page to your privacy policy. Having multiple pages on your site that are well-organized helps you build content that customers want and need, while maintaining good structure and flow. Here are some of the pages that you want to create:

  • Home - the first page of your site that customers may see. It should include navigation, contact information and general descriptions about your organization.
  • Products - product pages should include relevant details about each product, not just “marketing fluff”!
  • About - your brand’s story and mission statement.
  • Store and location list - if you have multiple locations, this can be helpful to consumers.
  • Contact page - an easy method for customers and vendors to contact you.
  • Shipping/Returns - information that tells customers your policies and provides customer service.
  • FAQs - questions that you are asked all the time.

Remember, all written copy needs to be filtered through your brand voice.

Quality Content Is an Investment in Your Online Business

Engaging content isn’t only for customers. Search engines use the information on your pages to rank for search. Poorly written website content may not rank high enough to reach customers. Once customers find your page, they want professional writing. Consistently high-quality content is an assurance to your customers that your business is professionally run and maintained.

You don’t have to create content for your e-commerce site on your own. Partner with the marketing experts at MintCopy to have the best SEO writers provide copy that engage your customers. We can help you find your brand voice and provide marketing support to set your e-business on a good track for SEO.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://www.convinceandconvert.com/content-marketing/how-to-create-ecommerce-content/

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.