Content Marketing Blog mint

Content Marketing Blog

NEW is Great, but RECYCLED Content Can Work Wonders Too

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

To be able to churn out new content on a regular basis requires a team of highly dedicated content writers. However, if you’re just starting out in the industry or do not have the resources to continually produce new digital content, a smart marketing strategy should be recycling content.

A Good Ole’ Fashioned Reboot

What if you had published an article which seems to be much more relevant now than it was before? Or that brilliant piece of email marketing you pushed out a few months ago which didn’t get the attention it deserved? These materials can be utilized again.

When your business first turned to brand building through content marketing, you probably did not have too much of a following or an active online audience. But as your brand awareness increased and now that you have an audience, it is disappointing that your past content is buried deep under all your newer pieces. You can blame Google for this; their algorithm prefers newer indexed materials rather than older content.

However, everyone loves a good reboot! Arrested Development was brought back after 7 years, Will & Grace was rebooted after 12 years, and even Mulder and Scully came back to solve extra-terrestrial mysteries after 14 years. So why can’t you also recycle your older marketable content?

Recycle Your Plastics for the Planet, and Your Content for the Web

Leading digital marketing specialist Gary Vaynerchuk puts it simply; “Hustle is squeezing every bit of juice from the orange.” Just because you have already published something doesn’t mean you can’t use it again by improving it, republishing, and sharing it with your new audience to increase brand awareness.

However, you must choose your orange carefully. You need to find content that is high in quality and is still relevant to your industry. That’s what makes it evergreen content.

Apart from the obvious, updating and re-writing your older content to make it more relevant, the 5 best ways to recycle content are:

  • Create a series of new articles: If an older piece was a list or guide with a few bullet points, you can create individual articles out of each point. Each step will then be much more detailed and address multiple keywords in their individual articles.
  • Write a follow-up: Pick one of your more well performing articles from the past and write a continuing piece to it by expanding on the topic. Always make sure that your part 2 article is also very informative and has a link to the previous article.
  • Create infographics: With our increasingly lower attention spans, online audiences prefer something that is visually appealing and offers information at a glance rather than having to scroll and read blocks of text. By converting your article into a pleasing infographic, not only can you recycle your content, you may also attract many new readers due to the high likeability of infographics.
  • Transform past content into an eBook or webinar: If you have a series of articles on a topic that you wrote ages ago, you can transform them into chapters of an eBook. Or host an informative webinar and utilize that information by updating it with new facts and statistics.
  • Explore social media for more SEO juice: You can pick some of the best and most interesting quotes from your old articles and transform them into slides or images which you can tweet or post on other social media sites like Facebook, Pinterest, and LinkedIn etc., while providing a link to your original post.

As a business, constantly pushing out new content can be challenging. But, it’s like the story of the mushroom at your doorstep—why go looking all over the place when you might have what you need, right here! Not only does recycling content save you time, it also magnifies your chances of success as it draws more attention from your targeted audience. Use the above tips to get extra mileage out of your evergreen content.

MintCopy is an established content agency headquartered in Ontario, Canada. We have a team of dedicated and qualified copywriters who use SEO best practices in all their work. Whether you need fresh content for your website, blog, social media channels, email campaigns, and so on, or you need assistance with recycling previously published content, our team is here to help. You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.