Content Marketing Blog mint

Content Marketing Blog

NEW is Great, but RECYCLED Content Can Work Wonders Too

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

To be able to churn out new content on a regular basis requires a team of highly dedicated content writers. However, if you’re just starting out in the industry or do not have the resources to continually produce new digital content, a smart marketing strategy should be recycling content.

A Good Ole’ Fashioned Reboot

What if you had published an article which seems to be much more relevant now than it was before? Or that brilliant piece of email marketing you pushed out a few months ago which didn’t get the attention it deserved? These materials can be utilized again.

When your business first turned to brand building through content marketing, you probably did not have too much of a following or an active online audience. But as your brand awareness increased and now that you have an audience, it is disappointing that your past content is buried deep under all your newer pieces. You can blame Google for this; their algorithm prefers newer indexed materials rather than older content.

However, everyone loves a good reboot! Arrested Development was brought back after 7 years, Will & Grace was rebooted after 12 years, and even Mulder and Scully came back to solve extra-terrestrial mysteries after 14 years. So why can’t you also recycle your older marketable content?

Recycle Your Plastics for the Planet, and Your Content for the Web

Leading digital marketing specialist Gary Vaynerchuk puts it simply; “Hustle is squeezing every bit of juice from the orange.” Just because you have already published something doesn’t mean you can’t use it again by improving it, republishing, and sharing it with your new audience to increase brand awareness.

However, you must choose your orange carefully. You need to find content that is high in quality and is still relevant to your industry. That’s what makes it evergreen content.

Apart from the obvious, updating and re-writing your older content to make it more relevant, the 5 best ways to recycle content are:

  • Create a series of new articles: If an older piece was a list or guide with a few bullet points, you can create individual articles out of each point. Each step will then be much more detailed and address multiple keywords in their individual articles.
  • Write a follow-up: Pick one of your more well performing articles from the past and write a continuing piece to it by expanding on the topic. Always make sure that your part 2 article is also very informative and has a link to the previous article.
  • Create infographics: With our increasingly lower attention spans, online audiences prefer something that is visually appealing and offers information at a glance rather than having to scroll and read blocks of text. By converting your article into a pleasing infographic, not only can you recycle your content, you may also attract many new readers due to the high likeability of infographics.
  • Transform past content into an eBook or webinar: If you have a series of articles on a topic that you wrote ages ago, you can transform them into chapters of an eBook. Or host an informative webinar and utilize that information by updating it with new facts and statistics.
  • Explore social media for more SEO juice: You can pick some of the best and most interesting quotes from your old articles and transform them into slides or images which you can tweet or post on other social media sites like Facebook, Pinterest, and LinkedIn etc., while providing a link to your original post.

As a business, constantly pushing out new content can be challenging. But, it’s like the story of the mushroom at your doorstep—why go looking all over the place when you might have what you need, right here! Not only does recycling content save you time, it also magnifies your chances of success as it draws more attention from your targeted audience. Use the above tips to get extra mileage out of your evergreen content.

MintCopy is an established content agency headquartered in Ontario, Canada. We have a team of dedicated and qualified copywriters who use SEO best practices in all their work. Whether you need fresh content for your website, blog, social media channels, email campaigns, and so on, or you need assistance with recycling previously published content, our team is here to help. You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 6/20/2024 06:00

Content Marketing Ideas You Can Use

In today's marketplace, sustainability is no longer just a buzzword—it's a business imperative. As eco-consciousness continues to rise among consumers, small and medium-sized companies recognize the value of integrating green initiatives into their operations and communications. Content marketing is a powerful tool to highlight these efforts, build brand trust, and engage with a growing demographic of environmentally aware customers. Here are some effective content strategies to help your brand shine in the eco-conscious landscape.   

Sheetal Pinto - 5/23/2024 06:00

But Play by the Rules and with a Clear Conscience

My last blog post was the first time I ever wrote about a deeply personal experience. It certainly was heartwarming and overwhelming to receive so many kind and encouraging messages from family, friends, co-workers, clients, and even some past students and interns. Thank you! Some business associates and clients also responded with feedback on my comments about the “AI-generated content elephant in the room”. Healthy discussions ensued and I want to clarify that I am not against AI-generated content. If your small or medium-sized business has time and budgetary limitations, and you cannot hire a content agency, professional copywriters, and SEO content writers, then AI tools may be the way to go. I’ve summarized the key questions clients are asking about this.

Sheetal Pinto - 5/14/2024 17:31

MintCopy’s Content Writers Are Ready to Power Up Your Game!

Hey there, wonderful readers!

It feels surreal to be back at my keyboard, tapping away after what seems like a lifetime. If you're wondering why I've been MIA, let me catch you up to speed. Towards the tail end of 2023, I found myself in a bit of a pickle, or rather, a crumpled mess of metal and broken dreams on the side of the road. Yep, yours truly was in a gnarly car accident that left me with more than just a dent in my bumper. I was in shock from an explosion that sounded like a small bomb going off, and 2000+ pounds of force hitting me like a bolt out of the blue.

Sheetal Pinto - 11/23/2023 06:00

Why Quality Content Still Is, and Will Always Be Important

Ever pondered the intricacies of Google's search process? In the blink of an eye, the algorithm serves you tailored answers to your queries. It's a seamless dance of technology and user intent. Google's mission is crystal clear: deliver precisely what users seek. At the heart of their business model lies the commitment to provide top-notch search results. As your copywriters craft content, steer away from rigid algorithmic formulas that are in a perpetual state of flux. Instead, dive deep into understanding user intent and champion the creation of content that resonates with quality, setting your brand apart in the ever-evolving digital landscape.

Sheetal Pinto - 11/2/2023 00:03

Let Your Local Retail Business Outshine Big Box Stores!

It’s a common misconception—bigger is better. As a local retailer, you know that isn’t true. With your personalized attention, carefully sourced, unique products, and a charmingly different brand experience, you can serve holiday shoppers far better than many big box stores. To do that, however, you have to start with drawing attention away from those mega retailers to your local business. Here's a 10-point checklist that will have you competing with those brand name stores and leaving a trail of tinsel envy.

Sheetal Pinto - 10/19/2023 14:03

Connecting with Your Audience

In today's fast-paced digital age, businesses often rely on automation and AI-generated content to reach their audience. While these tools have their merits, nothing can truly replace the authenticity and impact of content that speaks from the heart. The ability to forge genuine connections and elicit emotions from your audience is where the magic happens. Let me illustrate this with a recent experience.

Sheetal Pinto - 10/5/2023 06:00

10 Insightful Tips to Refine Your Content Strategy

Picture this: you're strolling down the street, leash in hand, with your furry friend by your side. As you navigate the sidewalks, you might be able to rediscover the art of content marketing – one step at a time. Yes, you read that right! There are uncanny similarities between dog walking and effective content marketing. Intrigued? Let's take a leash and dive into some pawsitively awesome tips, tricks, and techniques you can apply to your content strategy. As your friendly pooch does her ‘moonwalk’ and you prepare to ‘stoop and scoop’, you can soon declare, “We have liftoff!” Engage your audiences and achieve greater lead conversion with content marketing that works. Happy to share our top 10 tips—keep reading!

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.