Content Marketing Blog mint

Content Marketing Blog

Nobody Reads Our Newsletter

3 Key Steps to Change this
Most of us have subscribed to online newsletters at some point. You sign up for a newsletter when you like a particular brand and would like to receive regular email communication from the company.  An email newsletter – like a newspaper – can have a mix of content that includes educational articles, trend stories, company and industry news, surveys, events, product launches and promotions.

Newsletters are not easy to create, but when done with flair and conviction, become a valuable vehicle of communication, and thus an asset to your company. They help you build a large and engaged subscriber base that can be nurtured to become qualified leads and customers. You are able to reach out to an audience that is receptive to your messaging on an ongoing basis. This is a marketer’s dream. Sadly, despite the proven success of email marketing, very few companies leverage the opportunities presented by a digital newsletter.

Why is My Newsletter Not Working?

Creating an effective newsletter requires skill, effort and planning. Many companies don’t attempt it at all, and others just give it up half-way. This is a wasted opportunity because a newsletter can be a fabulous way to stay connected to potential leads. It also allows brands to become thought leaders in their niche areas.

Here are some common reasons why a newsletter can fail, and recommendations on how you can change that:

  1. Is Your Newsletter All about Self-Promotion? Soften the Sales Pitch:
    When users subscribe to a newsletter, they do so for specific reasons. They want to hear about new products and services, or want to gain insights into your industry. For example, if you were to subscribe to a newsletter from a company that offers content marketing and UX design services, your expectation would be to receive articles, news stories and blog posts that enrich your knowledge about the industry. You probably won’t mind some degree of soft-sell of their services, but if you see a promotional offer thrust at you too frequently, you are very likely to lose interest and be turned off. A newsletter is not the place to be aggressive about sales. The motive should be to offer something substantial to the subscriber, and build a dedicated user base that trusts you in your domain area. You can use the space to promote your products and services too, but subtly and / or without a strong sales pitch.
  2. Do You Not Have a Fixed Frequency? Maintain a Set Schedule:
    Do not commit to a newsletter unless you are sure you can publish to a fixed schedule. You need a team in place and proper editorial planning. Producing a newsletter for a few months and then staying “silent” for a long time will reflect poorly on your company’s brand communications. If you believe your business can benefit from a newsletter, give it the time and attention it needs.
  3. Is Your Newsletter Boring? Crank Up the Interest Quotient:
    Your newsletter may be informative and you may deliver it to your subscribers on time, but that does not mean they will read and share it. If your newsletters are dull and uninspiring, nobody will care what fount of knowledge is contained in them. If the audience is bored, they will unsubscribe. Include interesting stories from your industry, talk about trends and news, and do so using language and a style that keeps them engaged and entertained.

Steer clear of these three mistakes, and you will craft a newsletter that is interesting and popular. If you are looking for a leading content marketing agency with expertise and experience in online newsletters and SEO copywriting, call MintCopy at 1-888-646-8003 today. You can also email us to learn about our range of copywriting services across Canada, USA, Europe and Latin America.

Share


Recent Posts

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.

Sheetal Pinto - 8/10/2023 06:00

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,…” The opening paragraph of “A Tale of Two Cities” is considered one of literature’s greatest openers. Back in 1859, in times when reading books was possibly one of the few indoor entertainment activities people engaged in, Charles Dickens had the skill to hook the reader right at the start. Of course, he also had the skill to finish with a flourish — “It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known.” That closing line is among those most praised in literature.

Getting back to the point—you can transform every introduction into an irresistible hook that commands your audience's attention. Here are some ideas for creating an opening that will resonate with your audience and stay with them. 

Sheetal Pinto - 7/27/2023 06:00

Your Audience Cares about Smart Content (and so does Google!)
The length of content has been hotly debated for years. Ask the experts and you’ll get opinions that favor either side. It's like an ongoing arm-wrestling match between two equally fierce contenders. In the blue corner, we have the heavyweight champion of information, the Long-Form Content. With its vast word count and lengthy videos, it's like an all-you-can-eat buffet of knowledge. In the red corner, we have the nimble and attention-grabbing Short-Form Content. Like a swift and satisfying snack, it quickly captivates your audience. Think hors d'œuvres (or amuse-bouche if you want a ‘fancier’ analogy!).

Long-form content has benefits of keeping your reader engaged. Short-form content can grab the reader’s attention without a big commitment. Which one suits your needs? Let’s dig deeper to answer that question. 

Sheetal Pinto - 7/13/2023 06:00

Borrow Success Tips from Netflix!

What's the most common backup plan for winding down? Umm… Netflix and couch time?
It's fun, relaxing, and fantastically, never gets old.
What if you brought that same magic to your content? Content marketing revolves around engaging and retaining the attention of your audience — and no one does that better than Netflix. It's not enough to simply produce content; you need to create an experience that keeps your audience coming back for more. Our experienced copywriters have some useful tips to tell you how.

Sheetal Pinto - 6/29/2023 14:58

Create Content to Engage Your Technical Audiences

Hey there, manufacturing mavens! Welcome to the wacky world of digital marketing, where creativity reigns and humour is the secret ingredient to winning over your technical audience. We get it, and we do understand—your industry may seem as serious as a CNC milling machine, but your content doesn’t have to be the same. There is a way to break the monotony and loosen those bolts of seriousness. Here is our simple guide into the realm of conversational content that will engage even the most technically inclined folks. So, grab your safety goggles and buckle up for a whimsical ride into the world of manufacturing content marketing!

Sheetal Pinto - 6/7/2023 06:00

Picture this: you're out on a beautiful sunny day, casting your line into the deep sea of marketing. But instead of using a regular old worm, you're armed with the mighty power of content. Content marketing is like the perfect bait that attracts your target audience and hooks their attention.

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.