Content Marketing Blog mint

Content Marketing Blog

"Non-Profit" Does Not Equal "Non-Marketer"!

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Start with Cornerstone Content

Cornerstone content is the foundation for your non-profit website. It’s the most relevant information about your organization. Set your website up for growth and success by focusing on the pages that you want to feature in your marketing plan and SEO strategy. Instead of products and services, your cornerstone content as a non-profit could be: 

  • Building a volunteer team
  • Connecting with donors
  • Engaging with constituents
  • Inspiring your community

5 Things to Include in Your Content Marketing Plan

Once you have the foundation of your content, you can dress it up with the fun stuff that happens throughout the year. Your organization can focus on your story and make the narrative as compelling as you can. Provide valuable content to keep your audience coming back. Your specific content strategy will revolve around your mission and goals, but here are some ideas to showcase your story through content marketing.

Create an Email List for a Regular Newsletter

Donors, volunteers and constituents want to know what you are doing. Use your website to collect emails, following all legislative guidelines, of course. Communicate with your subscribers on a regular basis with good information about your organization to develop relationships with your supporters. If you can segment your email list, you can better communicate with each type of subscriber, whether they are a donor, supporter or constituent.

Update Your Blog

Search engines appreciate fresh content and reward you for it. Your audience does too! They want to see what your organization is doing. Use your blog to support your content and SEO strategies. Your blog can be shared through social media channels and in your newsletter, attracting new followers who are interested in your mission. Just think about what people might care about and want to know about your non-profit. A theater group could share backstage photos or interviews with actors. A food pantry might want to provide recipes for using up pantry staples.

Use Visual Storytelling

Videos and photos often get more engagement than just words. Use images to share your story. Show what goes on behind the scenes as you’re getting set up for an event. Have staff share a tidbit of their day. Hold a photo contest based on the mission of your organization. Show volunteers what they might be able to do for your organization. When you take video or pictures, get permission of those in the frames before posting.

Celebrate Your Stakeholders

Let your volunteers know how much you appreciate them. Inspire others in the community to give by talking to your donors and celebrating them as heroes in your organization. Ask your constituents to give you a testimony about how your organization helps them.

Include a CTA

A call-to-action is one of the most important elements in any content. Whether you’re recruiting volunteers, seeking donations or building awareness, you need to tell your audience what step to take next. Each piece of content should have a specific CTA directing the reader to do something.

Get Started with a Content Strategy 

While it’s often undermined or even neglected, content marketing truly is a powerful tool for non-profits. Not sure how to get started? Here’s a useful checklist for topic modeling and mapping a content strategy for your organization. Get results by creating relevant and informative content that builds your audience. Talk to MintCopy about building your marketing strategy for your goals. With more awareness, donors and volunteers, your organization can be more effective in your community.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.